Winter Promotional Ideas For restaurants

No big frost yet. However winter is not far away. The spine chilling weather and the slippery roads that make travelling a nightmare will leave its impact on the sales of businesses as well. We have a few smart promotional ideas to promote restaurants and hotels to tide over the winter lull in sales.

As most people prefer to spend the chilly days within the comforts of their homes, you may need to put on your creative caps to generate more footfalls during the winter season promotions and to bring out the customers from their homes to your restaurant or bar.

Here are some tips that you can try out in the coming weeks

Winter themes
Offer an exclusive range of winter specialties, deck up interiors in winter themes and create a fabulous winter party scene indoors. Consider decorative ideas like artificial snowflakes and icicles circle to create the winter magic.

Apres Ski Party: Let your guests party like the French with this party theme which is all about partying after skiing! Hotels that are located on mountain tops or near the skiing slopes can consider this option. Offer extended happy hours and the choicest ale to add fizz to these Apres Ski parties. Great fun and laughter, these parties will bring in more diners and party revelers by word of mouth publicity. Promotional gift choices to consider include wine sets, beanies or flavored lipbalm among others.

Winter menu: Hot stew and creamy soups should be the star attractions of any winter season menu. If you have a garden then you can set up a grill and the aroma of the grilled sausages will surely bring in some diners who would like to warm up with some tasty and hot grub. Do not forget to stock up a generous supply of mulled wine that will tempt them to stay back for the winter party. Bar Hostesses will make these winter promotion of drinks even more interesting and will draw more people. Planning to hand out some free gifts for your patrons? Consider shot glasses, wine glasses or soup mugs among others. They will surely find these thoughtful gifts handy in enjoying their warm beverages on a frosty day.

Summer fun in Winter
How about a summer party in your restaurant in the frosty winter season? Though it might appear a far- fetched idea, it will be fun to recreate a summer feel for your customers who might be missing the sun already. Get some artificial palm trees, a kids’ play area filled with sand, shells and a few colorful beach umbrellas and hammocks to neatly round off the summer theme for your restaurant or bar. Make sure to offer a menu that complements the summer theme, by choosing summer party themes like Italian or Caribbean. The cocktail list can include any summer favorites like Pina Colada or Caipirinha and offer the best deals on these drinks and you even hire a cocktail mixing master to ensure perfectly blended drinks for your guests. Promotional gifts that can be considered include beach balls, beach towels, and Frisbees among many others.

No party can be complete without music. It would be great to engage a DJ who will get the party mood on by playing last year’s summer hits. It will be a smart idea to hand out your employees’ sunglasses or custom T shirts in summer theme to add up to the fun.

Bring in the spring colors
Recreate the spring season magic of colors and beauty even in the grey winter season with a themed party idea. Set up a garden theme in your restaurants with artificial flower beds and grass, arrange a few garden chairs and think about light pastel colors like lavender, yellow or sage green for the interiors to go well with the theme.

Centerpieces
Choose fresh fruit centerpieces comprising of strawberries or cherries that will not just add up specks of color but will make delicious treats to your guests. Choose table decorations and napkin holders in spring colors for added effect. If you want to bring in an oriental charm, go for all those fresh flower bowls or floating scented candles.

Lighting
String up a few white holiday lights along the bushes and fences to create a perfect party mood.

You can be as creative as you wish while planning a promotional event this season because you can easily create a summer vibe or a spring season beauty indoors even during a snow storm outdoors. Make sure to choose appropriate promotional gifts to make your themed event a rage that will get more enthusiastic diners at your door. Do you have any tips up your sleeves to pack a punch to your winter promotions? If yes, do share with us right away.

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