Why Promotional Pens Always Win In Branding Campaigns

The biggest challenge while planning promotional events for small businesses is undeniably the modest promotional budget in hand. However, there are many budget friendly personalized business gifts like pens that can put steam into your branding campaign without any substantial investment. Pens can effectively complement or even replace custom advertisements like billboards and newspaper advertisements. Custom pens are effective because they put your brand in front of potential customers for a longer period of time.

Custom pens are more effective in boosting brand recognition because over76% of people remembers a brand on a promotional product, which is much more than the promotional effect of traditional advertisements. Custom products like pens enjoy a high retention and your investment will be working for you for many years even after the initial investment.

Promotional pens are always the winner in all types of events. Here are some of the other events where custom pens will make great handouts.

Employee appreciation gifts

Pens make a well cherished employee gift that everyone will appreciate. If you think trophies look out of place or out of your budget, consider custom pens that will get your brand closer to the hearts of your team. Like a plaque, custom pens can be imprinted with the brand name, congratulatory message and year among others at a much lower cost and much more conveniently. Custom pen swill make great award for all types of employee appreciation ceremonies. Offered in a range of colors and styles, pens will make a value added gift that your recipients will use for a long time.

Pens will make a perfect handout during any award ceremony because these are not just beautiful but highly useful as well. Everyone needs pens for writing, scribbling or doodling even in today’s robotic world. The best part is that pens are easier to carry around and show others than plaques or trophies and every time they use it they will be reminded of their achievement. While your recipients can carry these pens wherever they go, a trophy will be kept on a shelf and often forgotten about!

Networking events

Successful businesses are built on strong customer relationships. Inspire your customers to do business with you by growing your brand trust and identity. Promotional pens will make a great gift to build trust between your business and potential customers.  Promotional pens have one of the lowest costs per impressions where each view costs just one-tenth of a cent. The low cost advantage will make it a great choice for mass promotional events like tradeshows and mailer campaigns. Reports say that 9 out of 10 business cards get discarded. You can make your networking events more successful by giving away custom pens instead of a business card.

Are you happy with your experience of using custom pens in your promotional events? Share your thoughts with us at our facebook page to join the conversation.

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