Why Custom Products Are Still The Best in Marketing Tools

Promotional giveaways continue to be the best ways to leave a lasting impression in the minds of the audience for businesses. About 52% of consumers opine that receiving a branded gift would make them recommend the organization.

First time shoppers on getting custom giveaways are more likely to come back in future as well. A sizable group of respondents opined that the environmental credentials of the product that they receive will highly influence their opinion about the brand.

Here are some key attributes that will tick the boxes of a winning product. Look for these factors and be confident of having a crowd pleasing gift in your kitty

Utility

The gift that you choose should be useful for your audience to make it work for your brand. More the utility, more will be the brand impressions that these will make. Some of the classic gift choices include pens, apparels, drinkware items, tech accessories and so on. Every time your clients or employees use these everyday items, their loyalty towards your brand will go up. Often these products make a great conversation topic among the happy customers, which in turn will take your message further ahead.

Relevant

Not all gifts are alike! The  merchandise that you choose should be relevant to your target audience for the best impact. For instance, if you are planning to reach out to a golf loving community, choose logo items like golf umbrellas , hats or cooling towels among others. It is important to spare a thought at the specific preferences of your audience to come up with a gift that will enhance their lives.

Reusable

Ecofriendly gifts are the big tickets in promotional giveaways these days. Millennials and the younger generation  are especially more committed towards sustainable living. Some of the giveaways that can be considered include wheat tumblers, bamboo cutting boards. rPET pens, recycled notebooks and the like. Add your logo and message on  these planet-first items to high light your green credentials.

Studies show that customers are more likely to support businesses that are socially committed than those that are not.  Including ecofriendly giveaways in your marketing plan is indeed a great way to draw your audience closer to your brand.

Quality

Choose giveaways that are of superior quality because these logo items will  directly reflect your brand identity. Leave a positive impression in the minds of your audience by choosing long lasting and trendy giveaways that your audience will indeed be pleased to receive.

Now that you have the top tips to consider while choosing custom giveaways, finding the best handout is only  a breeze. Browse our collection to get started!