Why Custom gifts Are Still significant in the Electronic Age

It is interesting to note that the popularity of custom gifts have gone up manifold even at a time when digital marketing and ecommerce stores have hit a new high. Tangible gifts will leave your brand right in the hands of your customers thereby reminding them of your brand. Online marketing may drive sales but to make your customers remember your brand, marketers still rely on custom gifts. Everyone loves freebies and it is the best way possible to show that you care for your customers.

Marketers try to stand out in the competition through custom gifts even today as online ads that pop up on the screen are something not many customers are keen about. Custom gifts make your promotions interesting and make a subtle way to cut through the clutter and to reach out to your target audience.

Facts talk for themselves

• 89% of consumers have received at least one promotional product in the past 6 months
• 83% are more likely to do business with the brand that handed out custom gifts

What makes custom gifts one of its type?

1. Reach Your Target Audience With Precision
   Conventional forms of advertising such as television, radio spots or newspaper ads cannot assure whether your brand will reach your targeted audience due to its low shelf life and generic promotional nature. Custom products on the other hand have a higher probability of reaching your targeted audience and establish a personal connection with your recipients.
2. Branding Tools of Excellence
   Promotional products enjoy a high retention among your customers and enhance the brand recall. Portable custom gifts get additional exposure and the much desired portability. Promotional products are never trashed; studies show that 63% of Americans give the promotional products they no longer need to others, thereby taking your brand to a farther audience.
3. Consistent brand impressions
   The Advertising Special Institute (ASI) reports show that recipients of custom products get an average retention of 8 months, which means that your brand will be getting consistent impressions without any repeat effort or investment. Useful products like T shirts or totes will earn your brand appreciation every time they use your custom gift.
4. Budget friendly
   While conventional advertising media can be exorbitantly costly, custom gifts are budget friendly. You can choose custom gifts from a range of price points to match your budget. We have an impressive line up of custom gifts that range from keychains or pens starting at a few cents to travel bags and jackets that are high-end and costly to cater to the specific needs of your target audience.

Share your experiences of using custom gifts in the comments section below and strike up a conversation with our audience.

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Make Business Promotions Interesting And Meaningful With Custom Gifts