What Retailers Can Offer To The Halloween Shoppers

Halloween has always been a popular retail holiday. The overall Halloween spending in 2023 is expected to be $12.2 billion, up from $10.6 billion last year. A staggering 73% of consumers plan to celebrate Halloween this year, according to NRF’s Halloween consumer survey. The average spending  is expected to be 108.24 per person.

It will be interesting to dig deeper into the shopping trends during Halloween 2023.

This year consumers are likely to go all out to shop for decorative items and other Halloween gifts in a big way. Apart from the Halloween favorites like candy and costumes; most people have decorations high on their shopping lists. 77% of consumers are likely to shop for decorations; and spend around $3.9 billion on their favorite décor items.

Halloween decor

An interesting trend this year is that people are decorating their own homes more than ever. So, the Halloween fun is not just decking offices and friends houses but the fun has clearly shifted to people’s own homes. From flickering jack-o’-lantern to haunted themed rooms and spooky sound tracks; people are leaving nothing to chance when it comes to decking up their homes in Halloween themes. Everyone is adding more spooky elements to the décor to ensure a great photo op. Moreover, seasonal elements like hay bales will add a nostalgic touch to the décor theme.

NRF data shows that 32% of consumers expect to reuse Halloween items from previous years whereas 40% of shoppers will hit the discount stores to find some great deals on Halloween.

As always social media is likely to play a key role in giving latest shopping tips and décor ideas to the consumers. Halloween has indeed come a long way from just trick-or-treating for kids on a community level to something big that encompasses people of all ages and even pets. In recent times, Halloween has evolved to be a full blown retail holiday on its own.