What are the factors in Promotional Products that influence your Recipients

Promotional products form a $22 billion industry and growing. The industry has shown an upward growth trend as logo items like T shirts and bags make highly prominent moving billboards for marketers that will leave a lasting impression in the minds of their recipients. Promotional items play an important role in building brand awareness.

However, what are the factors to be considered while choosing logo items that can influence the customers’ brand preferences. A PPAI study report on consumer and buyer reactions on promotional items unveils some really interesting trends and findings.

What makes promotional items well retained?
People keep or discard custom products for a reason. Here are some of the most important attributes that enhance the retention and value of custom gifts.

Price factor: Though price factor of promotional gifts played an important role in changing the brand perceptions of the audience, interestingly it seems to have only a negligible effect in making people retain gifts. Only 8% of recipients felt that price is an important factor in making logo gifts well retained while 22% thought price of the gifts will not have much influence in deciding how well these are retained.

Usefulness: The most important factor that recipients considered in promotional gifts is the usefulness of the product.34% of people said that custom items that are functional will enjoy a longer retention while only 3% felt that it is not an important attribute.

Quality: Promotional gifts that are of top quality enjoy a higher retention if the survey reports are any indication. 23% of recipients felt that top quality gifts will enjoy a long retention while only 4% felt that it is not important.

Can price be an attitude changer of recipients?

People in general seem to like custom gifts that are pricey. A PPAI research study shows that the price of the free gifts that the business owners chose had an influence in customers in altering their perception of the marketers.

• Logo items that are priced more than $25 had a positive influence in 54 percent of recipients while 30% of customers reported no change in their attitude.
• Whereas promotional products that cost between $5 and $9.99 left a positive impression in only 41percent while 50% reported no change in their attitude.

So, price seems to be a strong trigger in influencing consumer attitudes.

Imprint acceptance
People in general have low tolerance to commercials that pop up during TV shows. So, what is their tolerance level to the promotional imprints on these logo items? Interestingly the recipients do not seem to have an issue with items that displayed the marketer’s logo as long as these products are useful to them.

• Five of ten respondents reported they would keep a $25-plus item if it was useful to them.
• Three of 10 respondents retained the item because the imprint information was valuable to them
• 2 of ten people retained or trashed the item solely based on the fact whether it was useful or not.

Only 4% of recipients told that they will not keep the product because of the imprint.

So, if you have been scouting for promotional gifts, consider these factors to make the most value for your promotional dime. Having the best sets of gifts alone might not help in leaving a lasting impression among your audience. This is where you need promotional gifts that actually matter!

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