Valentine’s Day Sales Forecast – Facts And Figures (Infographics)

Posted by ProImprint
Posted on January 15, 2019

The mere mention of Valentine’s Day will conjure images of Cupid, hearts, roses and candies. On February 14, Americans celebrate love and friendship and splurge on the choicest gifts and dinner parties – all in the name of love! Valentine’s Day is a great day to express love, propose marriage and above all make the dear and near ones happy and well appreciated. It is an equally busy time for retailers and businesses as well as they brace up to face one of the biggest shopping seasons after Christmas.

53.9% of Americans are going to celebrate Valentine’s Day this year and an average American will be spending $136.57 on a whole host of gifts and evenings out according to surveys of National Retail Federation.

Here is a quick grab of Valentine’s Day sales predictions that will give you a clear idea of some of the hottest gifts for the day.

Candies will be the most popular gift for Valentine’s Day this year

At 49.7% candies will be the most popular Valentine’s Day gift this year. For Americans nothing says love than chocolates if the surveys and forecasts are any indication. 83% of Americans will be sharing candy with friends and family for Valentine’s Day and it is likely to be the top of the lot item in the shopping lists for most people. An overwhelming majority of men prefer to get chocolates than flowers while only 59% of women prefer sweet delights as Valentine’s Day gifts

Here are some popular custom candy gifts that can be included in the Valentine’s Day promotions for businesses

Large Candy Promo Pack with Full Color Decal make an irresistible gift to celebrate goodwill with your clients and customers. Personalize these gift packs with your greetings, logo and message to make it a perfect gift for corporate parties, tradeshows and more. Available in various flavors, you can select the one that may interest your target audience.

Candy Bags With Logo Imprinted Header Cards: Tug the hearts of your audience with this special and well cherished candy bag with logo printed header cards during tradeshows and corporate events during the Valentine month of February. These make great employee gifts as well. Just leave this candy bag at their reception desk and spring up a surprise!

Shopping trends

Surveys show that consumers plan to shop at department stores (35 percent), discount stores (32 percent), online (29 percent). So, make sure to deck up the stores in pink and red hues, bring out the heart shaped balloons and decorations and plan fun contest or quiz programs to celebrate the mood in the air and to make your stores stand out in the bustling crowd.

Dining out

Valentine’s Day is reportedly the second-busiest day for restaurants in America, next to Mother’s Day. After all can there be a better way for anyone to renew the wedding vows or fall in love for the first time than a candle lit dinner? Restaurants with special deals, set-menus and other Valentine’s Day treats will have a busy time during this day when the average cost of eating out this year is expected to reach a new high. This year too, millions of Americans will splurge to enjoy a romantic dinner at their favorite restaurants. To create a buzz and to drive more footfalls, restaurants can offer freebies like wine glasses, night glow beer steins , heart shaped balloons, keychains or heart shaped chocolates among others. Your audience will have a hearty brand reminder that they will cherish all their life.