Valentine’s Day Business Promotional Tips For Restaurants

As they say, the shortest route to one’s heart is through stomach and Valentine’s Day will make a perfect occasion to attract new guests for restaurants and eateries. Valentine’s Day is important for restaurants more than any other industry as 61.8 % of consumers celebrate Valentine’s Day and 34.6 % of consumers celebrate Valentine’s Day by dining out.(Source: Retail Advertising and Marketing Association, Valentine’s Day Consumer Intentions and Actions Survey)

Traditionally Valentine’s Day makes a busy time for restaurants around the world. People love to reiterate their wedding vows and love with a romantic candle light dinner with delicious food and pleasant flavor of wine. Make your restaurant their ultimate choice by employing these promotional tips.

Ensure a makeover: Offer your diners an unforgettable dining experience and a romantic evening in your restaurant by serving special cuisine that is well complemented by a romantic ambiance and fine wine list. Offer an unusual experience and plan some fresh Valentine’s Day Promotional Products to attract new guests and to retain your regular diners.

Time is Important: Valentine’s Day requires a lot of planning from menu to ambience and decorations. So, make sure to get started soon after the New Year frenzy gets over to make it on time. Note down a list of things to do, to make your planning easy.

Special offers: A smart way to kick start the Valentine’s Day celebrations will be with a special offer announcement at the end of January. This will get the diners to make their bookings in advance and allows you better planning for the big day. Promote a special offer through radio commercials, newspaper ad and social media.

• Announce early bird offers and encourage your guests to make reservations early for Valentine’s Day.
• Put up an attractive advertisement in front of the restaurant to announce the offer to the world outside.
• Your employees can even dress up like hearts and distribute leaflets to passers-by and regular diners. This will ensure ample attention to your special day.

Send Greeting Cards to Your Guests: You can send out greeting cards to those diners who are regulars in your restaurant. Small gifts like heart shaped key chains or heart shaped pencils will also make perfect mailer promotional gifts.

Make a shout : Make sure to advertise your special Valentine’s Day offer in Social networks, Facebook, Google + and in specialized Internet portals like TripAdvisor or Yelp. Mobile apps can also be optimized for all the special discounts and offers to ensure maximum publicity.

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