US Holiday Shopping Trends 2017- Infographics

Posted by ProImprint
Posted on December 18, 2017

The holiday season sale has set off a boom in the country in 2017. The US Retail E-Commerce holiday season Sales is likely to be 16.6% more than last year’s figures. With 88.1% of shoppers planning to spend the same or more of their shopping budget last year, the online sales is pitched on a solid note.

Retailers are leaving nothing to chance when it comes to luring their audience with innovative promotional initiatives including the time tested method of using promotional gifts in getting their message across. Studies show that as much as 89% of all people who have received a promotional item in the last 24 months can remember the name of the company associated with it! So, you can imagine the impact custom gifts will leave on your promotions during this holiday season.

32% of customers are planning to shop for their holiday gifts in December which leaves you with some peak promotional time still. With free shipping touted to be a game changer, most retailers are also adding free shipping deals to their marketing mix to lure more footfalls to their online stores.

Promotional gifts will continue to be the trump card in driving online sales for marketers this year and for many more years ahead as per marketing wizards. It makes a low cost yet effective way to reach out to the existing clientele and make new leads. Everyone loves freebies and these logo items will keep your message and brand in front of the audience for a long time thereby enhancing the brand visibility and recall substantially.

If you are looking for some trending custom gifts for your promotions, here are some gift ideas that you will find useful

Classic choices

If you are not comfortable thinking out of the box and foraging for new fresh gift ideas, settle for the holiday favorites like Chocolates. These sweet delights will never go out of trend and will appease everyone on Santa’s gift lists irrespective of their gender or age! Choose from a range of irresistible options like chocolate bars, the delightful M& Ms or individual chocolates and a lot more.

Budget gifts

If you have a very long guest list, you may need budget friendly gifts that will help you to stay within your budget even while doling out gifts for everyone. Budget friendly gifts like keychains, pens or totes will all be brilliant options. By reaching out to a massive audience your brand exposure and good will go up manifold. Check it out!

Trending gifts

If you are looking for the piping hot gifts from the promotional industry, choose tech gifts like powerbanks, speakers or earbuds, which will earn a lot of impressions for your brand make great choices. Everyone needs these to survive in this digital world and your brand will generate a lot of interest for sure.

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