Turn Heads With This Trade Show Swag Checklist

Having the right trade show swag can be the difference between a successful show or a missed opportunity. Your goal should always be to showcase your brand, connect with potential clients, and forge new business relations. To make that happen, your booth has to be on point.

Good thing we have you covered with this trade show swag checklist. 

Brand your booth to increase foot traffic.

Make sure your brand’s themes are represented in your booth! Go the extra step to ensure the color scheme and logos catch the eye. We have seen people use LED lighting to make their booth stand out from competitors. Also, picking the best giveaways can spread the word that your booth is the place to be!  Check out this article if you are looking for some captivating ideas from the Trade Show News Network.

Make sure they know who you are with custom apparel.

Get your team outfitted in branded shirts, hats, or other apparel to create that team look. You’d be surprised how many people will stop and ask, “Where is your booth again with all that cool swag?”  It will go a long way to enhance brand recognition and help attendees quickly identify your team. Branded colors will reflect your company’s identity and make a stronger impression. 

Simple trade show swag touches like a branded tablecloth. 

The standard black tablecloth from Wal-Mart just doesn’t scream success. It works for my backyard BBQs but not at a trade show. Think about designing something with that professional touch while making your brand front and center. It’s a budget-friendly yet effective way to make your booth unique. Remember, people get lost walking around all day. Having something eye-catching makes it easier to spot your booth.

Get creative with banners, flags, and cut-outs. 

Get creative when you design your banners, flags, and cutouts. The goal is to stand out over competitors. Customized flags with your branding can help make you visible from across the floor. Display banners and creative cutouts can broadcast your message. Besides making your booth visually appealing, custom branding will reinforce your identity and lead attendees to your booth.

Ditch the generic lanyards for custom branded.

Lanyards benefit your employees while promoting your brand throughout the event.  It will also help the employees display their credentials conveniently. More importantly, it will double up to reinforce your trade show branding. Help jump-start a conversation at the bar or in the elevator as you navigate the event. Basically, it’s a walking advertisement for your company. 

Custom-branded apparel and outerwear create team unity.

Custom-branded clothing is a classic promotional item to make your team stand out while spreading brand awareness. People love getting well-designed and comfortable team gear. If you hit the sweet spot, they will wear it long after the event. Spend a little extra on that team gear because you never know how it can start a conversation. Or have someone say, “I wish we had these fancy jackets at our company.” In a way, custom apparel creates a sense of community and becomes a talking point among the social circle of the attendees.

Attract foot traffic with trade show swag as giveaways. 

If you have attended trade shows, you may have seen this happen. Everyone is searching for that booth with a special giveaway or unique experience. Think about items everyone needs at these shows, like water bottles, portable phone chargers, screen spray cleaners, pens, and notebooks. These items inadvertently will double up as mobile advertisements and hopefully get others asking, “Where did you get that? I need one.”

Customized swag that you can giveaway helps you during the trade show and reinforces your brand long after the show ends. If you are looking for some advice on creating that show-stopper idea, call us. We have actual humans who can help you stand out this trade show season while staying within your budget. 

This article was written by the ProImprint content team and edited by the head of content, Stan Pillman.