Tradeshows – A few Smart Tips To Impress The Attendees
Tradeshows involve a lot of effort and expenses as you have to train the staff members, travel to the event, set up tradeshow booth and shop for promotional materials and gifts, which is not cheap. However, if you have the right strategy, tradeshows pay off handsomely and make a high value marketing activity for your investment. Tradeshows offer immense marketing opportunities and a high visibility platform for marketers to display their products and gets connected with their audience.
Have you ever wondered whether there is a magic formula to Impress the audience and attract the most attendees to your tradeshow booth? Here are some best kept secrets that you can try out.
Market surveillance: Keep an eye on the happenings of your competitors, see what is cooking at the competitors booth and keep a note of the special deals and freebies offered by them so that you can match it. Interact with their sales team posing as a customer to get a hands-on experience. Market surveillance will enable you to get a clear overview of your competitor’s plans. It will also give you a clear idea of the innovative and trending custom gifts in tradeshow circuits.
Make your tradeshow booth stand out:
Make sure that your tradeshow booth gets all the attention from everyone around by decking it up with visually appealing tradeshow supplies like banners and flags that will put your corporate colors on wide display and enhance the professional appearance of your booth. Imprinted table clothes and throws is another way to keep your brand well exposed in front of the huge tradeshow crowd. Booths that stand out with its attractive tradeshow display items and décor will have a better chance of getting engaged with the crowd. In massive events like tradeshows, there is a possibility for your booth to get drowned in the hustle and bustle of the booths nearby. So, make sure to stand out to get the maximum eyeballs.
Interact with the visitors
Your team should be trained to keep the attendees well engaged. You can think of pep talks, fun games and raffle gifts to make the visitors stick along for a longer time. Visitors can turn into customers so make sure to get the contact details of these lucrative targeted business leads that will drive your sales in the days ahead. Keep your sales team on their toes connecting with prospects and closing deals to leave a lasting impression.
Strengthen your brand
Tradeshows offer ample branding options for marketers to ensure business success and enhance credibility and goodwill. Your tradeshow presence is an emphatic way to tell your industry that your brand has a significant presence in the market.
Close sales on a cheerful note
The biggest attraction for tradeshow attendees are the free gifts on offer. Make sure that you have stocked up adequate custom gifts to lure more footfalls. From pens , totes and magnetic clips, there are a whole lot of custom gifts that will cost you only a few cents. Attendees that share their contact details or subscribe for your news letters can be handed out gifts that are slightly pricier like water bottles or T shirts. Plan a tier system of gift handout as per the relevance and the seriousness of the attendees to ensure more value for your money.
Do you have more tradeshow tips to impress your audience? If yes, share with us at the comments section.
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