Tradeshow Planning -Tips and Guidelines
Spring season is only a few weeks away, which means that you are in the busiest tradeshow season of the year. For any business, tradeshows make perfect options to reach out to a mass audience under one roof and to make the maximum leads.
Tradeshows are massive events that require a lot of planning to make these successful. From preparing checklists to coming up with interesting gifts for attendees and getting the conversation starters ready, you need a lot of preparation for your time on the floor.
Promote the event well in advance: Make sure to promote your tradeshow well in advance to ensure a better turnout at your booth and lead conversion. Ideally, your pre-show promotion should get started atleast 2 months before the event. Send mass mailers, make calls, create a buzz and let your customers know about the event, your booth number and contact details. It will be a smart idea to send a two-part gift to encourage attendees to visit your booth. Mail just the cap of an executive pen or USB drive and hand over the other half of the gift when they visit your booth.
Checklists are important: Make sure to get your facts right by making checklists with all the details of things that you need to bring on the day of the show including table covers and displays, brochures, business cards and most importantly promotional gifts for your customers.
First impression is always the best: You might have only a few seconds to connect with your customer who drops into your tradeshow booth. Strike up an interesting conversation with your clients to keep them stick longer in your booth, which will ensure a better conversion rate for your brand.
Fine hone your elevator pitch: Highlight your special services or unique products that will grab the attention of your attendees. Pep talk, coffee breaks and interesting gifts will all add up to the mood of the conversation.
Let’s be frank about it! Promotional gifts make the most important factor that drives crowd into tradeshow booths. Here are some popular tradeshow handouts that will never miss to hit your target audience.
Pens: Custom pens make one of the most popular tradeshow gifts. Imprint your logo and message on these and every time your recipients see these hand outs, they will be reminded of your message.
Coasters: Everyone uses coasters to keep their table tops free from the stain marks of tea and other beverages. Coasters are long lasting and will get your message right in front of them. Available in a range of colors and models, coasters will make a perfect tradeshow gift thanks to its immense popularity and low price advantage.
T shirts: Custom apparels make one of the most popular tradeshow gifts as nobody can resist these casual apparel items. Imprint your logo and message and every time they wear these trendy outfits, these will not just get your message out but will also make an interesting conversation topic in their social circles.
Planning to attend a tradeshow anytime soon? Check out our well sorted collection of business promotional products that will surely make your booth their favorite stopover.
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