Tradeshow Handouts – How To Choose The Best Gifts For Your Audience

Posted by ProImprint
Posted on June 7, 2016

Summer season doubles up as busy tradeshow calendar season too for most businesses. Many tradeshows – small and big happen in different parts of the country, drawing sizeable crowd and an impressive number of business owners who vie to grab the best attention of customers. Apart from setting up an impressive booth, the next biggest challenge that most marketers face is to draw up a list of some of the most trending promotional gift ideas.

We at ProImprint often gets a lot of enquires on the best tradeshow gift ideas from business owners. So before the busy tradeshow season gets kicked off, we thought of arranging an interactive session with the marketers to help them find the most appropriate gift ideas.

We have below some of the most frequently asked questions that we got from the prospective tradeshow participants this time

What are the best tradeshow gifts to be considered?

Our answer-Season appropriate gifts

Gifts like umbrellas, sunglasses, sunscreen and all will make the most popular gifts to consider. However, some logo gifts like totes, ceramic mugs, pens and technology gifts are perennially popular items that go down well with every genre of customers and events round the year.

Before choosing the gift items, take a closer look at some of the hard facts or some of the common promotional gifts

Facts talk for themselves!

Umbrellas: Make 1331 impressions in its life time
Totes: @5700, custom totes make the highest impressions in its life time, than any other logo item!
Pens: 50% of US consumers own promotional pens
Drinkware: 25% of US consumers own promotional drinkware items
Technology items: 45% of US consumers own logoed USB drives, while power banks make 1034 impressions in its life span.

How to save money while sourcing tradeshow gifts ?

Tradeshows are massive events and often marketers end up shelling out a fortune in getting their gifts. However you can save money by

By ordering in bulk you can avail attractive discounts
By choosing popular gifts that can be reused in other ways even if you end up with surplus

How to find gifts that appease the audience ?

Tradeshows attract a massive flowing crowd that comprises of people of different age groups and tastes. So, a smart way will be to stock up custom items that are both functional and fashionable to tug the hearts of both the recipients of the old school thought and the new gen alike!

How to build up a buzz for your brand before the tradeshow date

Tradeshows involve a lot of ground work and meticulous planning. Create a buzz for your brand well before the D day to ensure steady footfalls at your booth. Some of the tips include handing out pre tradeshow reminder gifts, mailer gifts and more that will keep your recipients well informed and reminded about your tradeshow date. Save the date magnets or calendar magnets will make great options to keep them reminded about your tradeshow.

If you have more queries or interesting tips on tradeshow handouts, let us know and we will love to hear from you.