Trade Show Marketing Ideas That Will Make Your Brand Building A Success

Tradeshows play an important role in driving up the brand image of any business. Any tradeshow is all about highlighting your booth space from that of your competitors all the while staying within your budget. So if you have been looking for some smart cap ideas to build your brand, here are some ideas that will make your booth the attraction of any tradeshow.

Trade Show Marketing Ideas

• Swag: There can’t be any tradeshow without swag. Freebies always attract attendees to the booths and ensure a steady supply of visitors. Studies show that booths that offer promotional gifts have a 52 percent more chance of getting attendees than those without any swag. Now the million dollar query that will pop up in any marketer’s mind will be on the best promotional gifts that people like.
• Popular choices: Tote bags make a popular choice because your attendees will love to have a handy bag to carry all those fliers, brochures and other gifts that they get on the floor. Promotional pens and notepads also are practical gifts items for your customers. Fliers and newsletters face a fairly high risk of getting trashed whereas these promotional gifts will surely be retained by the recipients for a long time.

• How to choose the giveaways
  • Rather than picking up your promotional gifts in random, make sure to have a well planned strategy.
  • Choose gifts that are complementary to your company, promotional theme and budget.
  • The gifts that you choose should be easy to imprint with your logo, artwork, and promotional message.
  • Ensure that your promotional gifts reach you well in advance for the event
• Reach out to the vertical market: It is sensible to hand out gifts that are industry specific and unique to your theme rather than handing out gifts in generic themes like house hold appliances. For instance, if you are trying to promote your sports goods stores choose promotional gifts like golf caps, pencils, golf polo shirts and football shaped calendar magnets among others. This will not just lessen the competition but will also make it easy for people to remember your logo.
• Incorporate multimedia: Make sure that your tradeshow booths have wide screen TV or videos that will grab the attention of your customers. You can even think of live tweets and social media updates of the tradeshow to make it a fun way to draw attention of the audience.
• Evaluate the feedback: Evaluate the feedbacks and the your tradeshow booth footfalls as these will help you to tweak your promotional gift ideas in the upcoming events.

Is a trade show coming up and you are in need of some tips on the best promotional gifts? Call us or email us and we can come up with the best possible options for your tradeshow.

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