Top Tips to use Custom Mugs as a Great Promotional Tool
In order to get successful with a brand promotion you need to have good insight about the brand and also about the promotional tools that are available. Promotional products are a great choice for both small and big businesses. Custom mugs are exceptional in promoting a brand. One of the greatest advantages in choosing a mug for promotion is that, wherever the mug goes your brand logo and its reach will also follow. There are few things that you have to think about carefully to make your custom mug promotion successful.
Here are some factors to check:
- Pick the right type of mug
- Good for long term promotion
- Distribute the mug to ideal users
- Make the mug interesting
People keep these custom mugs with them because they are useful. In order to ensure that these mugs are useful to the users you need to pick the right type of mug for your customers. Wave mugs, coffee mugs, campfire mugs and travel mugs are some different types you will find. Each of these mugs has different characteristics. Presenting a coffee mug to a potential customer will help your brand to earn loyalty. However, the chances are that these mugs will be used mostly within the houses.
If your brand is about a sports accessory then travel mugs will be a better choice as the user can take it with him while he is travelling or when engaged in an outdoor activity. Thus ensuring reach to users who might be interested in your brand. On the other hand choosing campfire mugs gives you more reach to people who are engaged in camping and other outdoor activities. Each type of mugs will have its own specific user group. Understand their characteristics and make the right choice.
Long term promotion in low cost
As these customized mugs are of standard quality and much durable when compared to ordinary glasses, these products will ensure a long term promotion. Your brand will stay in the memory of the users as long as they see the logo imprinted in the mug. Due to this reason it will be a good idea to avoid printing short term offers on these products. A product logo and tagline will help your brand stay evergreen in the minds of customers. It is also a fact that a brand which is presenting any such free promotional gifts to the customers will earn more loyalty when compared to others.
Tips to engage with the users
In order to attract and make the users interested in your mug you need to present it well. A clearly printed logo in a suitable color and an interesting tagline will make users focus more onto the imprint. People will surely focus on to these mugs and see what is printed on it. No one wants to miss a good picture or a meaningful quote these days, so make the most of this curiosity. There are also other unique types of mugs such as spooner mugs and Freezer Beer Mugs which gives good value for specific users. Make the right choices and enjoy the results.
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