Top Promotional Product Trends For 2019- Must Read
The year 2018 has been an amazing year for promotional products industry as it recorded an increase of 5.9% compared to the previous year as per the data of PPAI. Now that we are in the threshold of the New Year, a forecast on the most trending products for 2019 will be of use to the marketers. Promotional product industry trends change faster than we imagine. See, what is likely to be hot and what is not in the coming year and invest in the most trending promo gifts that will impress your audience and cater to the constantly changing consumer behavior.
Fidget spinners and waterproof speakers that grabbed headlines during this year are going out of trend and will soon be forgotten about. So, what are the smoking hot additions in custom products? Take a look
Go green
Alarming reports pouring in from experts state that even a further rise of 1 degree in atmospheric temperature can have serious consequences on the existence of life forms on earth. So, eco friendly gifts are going to be the center of attraction this year. These eco conscious gifts that leave only brand imprints and not carbon imprints will make a value added gift in 2019 for all types of promotions and business events. According to an ASI impressions study, nearly 65% of recipients opine that they prefer to retain promo products that are environment-friendly. Biodegradable gifts and recyclable items will make an important ingredient in the marketing strategy. Some of the popular ecofriendly gifts that can be considered include recycled notebooks and journals, organic cotton tote bags and reusable metal water bottles among others.
Watch for the wireless trend
A trend that will continue its success journey into 2019 is the immense popularity of promotional wireless tech products. From wireless earbuds to wireless speakers and chargers, the industry will see the evolution of lot of interesting wireless gadgets in the coming days. Businesses can be part of this trend to show that they are in sync with the fashion forward digital trend.
Exclusive colors and textures
Gone are the days when businesses had to choose from a few common basic colored promotional items. These days there are interesting color patterns like rainbow colors, metallic colors, changing color trends, textured surfaces and eye catching patterns that will give a dramatic appeal to your promotional items and make your brand pop! Products that match the Pantone color of the year 2019 , Living Coral, will also be a popular choice to consider in promotional items. Choose popular gifts like notepads, apparels, pens and outdoor gear in bright corals to leave a lasting impression in the minds of your customers.
Coming to textures, classic choices are likely to be wood, leather, metallic and matte. From drinkware to tech accessories and writing instruments, we expect to see a lot of variations and innovative designs that incorporate these textures in the days ahead.
Millennials drive the market!
Millennials aged between 18-34 form a highly prospective market segment that plays an influential role in driving the market trends. The latest reports show that one-in-three of the American labor force (35%) are millennials, which in itself is a proof that this young crowd do have a say in the market trends. Products that appeal to the young crowd like apparels, accessories and tech products will see a lot of innovations this year
Sports & Fitness Items are likely to be more popular
With a growing awareness about health and fitness among the American populace, a lot of innovative custom products in fitness niche may hit the market. The incredible popularity of yoga is another trend to explore. The popularity of custom products like yoga mats, sports towels, fitness bottles and duffel bags is likely to go up manifold.
Summing up the promotional product trends for 2019
The year 2019 is more likely to see a surge in sustainable and visually appealing promotional products. Make sure to include these trending products in your marketing mix for the best results. Be the first to share the post and spread the word if you find it informative.
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