Top 6 Reasons Why Imprinted Products Remain Part Of Your Marketing Mix
The tradition of gift exchange is as old as the human civilization as it spreads cheer and warmth and will incite reciprocal feelings among the recipients. The axiom- out of sight, out of mind- holds true the best when it comes to customer relations. So, make sure to put your brand right in front of your recipients with these imprinted giveaways to earn goodwill and to stand out from the competition.
If you haven’t thought seriously about including logo gifts in your marketing mix yet, these top 6 tips should be convincing enough to consider these in your marketing forthcoming events.
Create a long lasting impression
Reports of the Promotional Products Association International (PPAI) say that 62% of people remember the name of companies that gave them a promotional product. Imprinted gifts like USB Flashdrives will become a constant reminder of your business and will build up brand loyalty and relations with your audience. Promo gifts are long lasting business cards in a way as these will put your contact details and address for your customers within easy reach. Imprint your logo and message on these daily use functional items to ensure a better brand recall.
Highlight your considerate profile
Fitness items: Spread health and wellness along with your business message with these custom fitness items like pedometers or exercise bands. Show your customers how much you care for their wellness with these thoughtful gifts which will surely highlight your considerate profile of your brand.
Prime real estate for your message
Ceramic mugs: Coffee mugs ensure premium real estate for your message- right on the work desks and homes of your recipients. Let your audience start their day on a refreshing note with these logo items that make permanent billboards for your message. Every time they relish a refreshing drink, your logo and message will grab the attention of your audience.
Add a personal touch
Stress balls: Add a personal touch and a fun factor to your marketing campaign by handing out these logo items that will help you customize your brand message. These functional items are something people will retain, use and collect as souvenirs. They use it every day and take it wherever they go, which means your recipients will enjoy a strong liking for not just the product but an affinity for your brand as well.
Low cost per impressions
Your recipients often rate the promotional items that they get by the value they get out of these. This is precisely the reason why functional items like pens have the lowest cost per impressions. Make the most of the advantage of bulk-purchasing to ensure the best discounts and deals. Marketers can even thinking of bundling these gift items with a complimentary piece of merchandise to increase the value of the gift item.
Enhance your presence in community
Sponsoring events and participating in charity events will enhance your brand presence in the community and will drive up your goodwill. Some of the smart ways to impress the local audience will be to host a charity BBQ, sponsor a local sports team or organize a fundraising event or a health marathon for non-profit organizations and more. It will not just help you in your brand promotion but will make your brand part of a social cause.
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