Top 6 Promotional Ideas For Insurance Brokers
Not all types of promotions may cut ice with your audience! The best promotions are those that match your event and business theme. Get your promotions right and leave a lasting impression all the while staying within your budget.
Here are some proven marketing tips for Insurance Brokers that will enable them to impress their audience and boost brand visibility.
1.Direct Mail Promotions
Increase response rates with a direct mail campaign. Make sure to offer a deal or guaranteed prizes for everyone just for walking in the door. It will be a smart way to build up a buzz and pique a quick interest in your deals. The big plus- Direct mails never get overlooked and will get a lot of attention from your recipients in this digital age, where getting a tangible mail delivered at their mail box will leave your prospects excited.
2.Contest Prizes
Advertise the chance to stop by your event, store, game, etc and win a prize. Host a simple contest that will ensure prizes for maximum number of winners. It will go a long way in enhancing the goodwill of your organization.
3.Scratch Cards
Scratch cards are sure fire ways to drive traffic and increase sales at your store. Customers need to scratch off the card to see if they have the predetermined lucky number on the card. The winner will get guaranteed prizes.
4.Celebrate the Home team Victory
Add a sports twist to your promotions by offering attractive discounts during your sales if your local team wins the big game.
5.Newspaper Inserts
Pack a punch to your print advertising campaign by using a numbered insert and the lucky winner with a pre-selected number will get gifts, free first premium or discounted price for the policy and so forth. It will bring in more customers to your location.
6.Freebies
Free gifts can make or break promotions. Handout your industry specific custom gifts like pens, imprinted notepads or calculators. Home insurance companies will find house shaped keychains a perfect choice to get across their message.
Smiley stress relievers will make a cute handout to remind your prospects that they can keep smiling and put their insurance woes at bag. Customize these gifts with your message and logo and see how these imprinted gifts will make word of mouth publicity for your brand. These tangible reminders will get people talk about your message
Business card magnets: Leave your contact details in plain view of your audience. Low in cost and high in retention, these make a fabulous choice during tradeshows and mass mailer campaigns thanks to its compact and light weight design.
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