Top 4 Reasons That Make Custom Pens Effective Promotional Gifts
Custom pens enjoy a wide fan base among every genre of audience. Reports show that over 50% of consumers own promotional pens, which highlights its promotional potential. Marketers looking for a value added custom gift that will be worth more than their investment can make pens their custom gift.
Did you know that pens have the lowest costs per impressions as they make brand impressions all their shelf life, which will be more than their cost? Custom pens will make a budget friendly custom gift that will be more effective than most customary advertisements like billboards, newspaper ads or facebook ads because of its high shelf life. While most advertisements are forgotten about, the moment it gets over, functional custom gifts like pens will continue to work for your brand all its life!
The Benefits of Promotional Pens
Budget friendly
Pens come with a hard to beat price sticker, which makes it an ideal choice for mass promotions like mailer campaigns and tradeshows among others. They are not just cheap to start with but if you order in bulk, pens will cost you next to nothing! Well retained and functional, pens thus make tried and tested cheap branding tools that are hard to resist. In a few cents, you can leave your brand right on top of the minds of your customers, which is something that not many custom gifts can do.
Limitless models
Custom pens are available in dime a dozen models to match your promotional theme, budget and the tastes of your target audience. From stylus pens to novelty pens and recycled pens among others, custom pens are offered in an eye popping range of styles and colors, which makes it easy for you to choose a model that is right for your audience.
Versatility
Promotional pens enjoy a high versatility, which makes it a great choice to promote all types of brands and businesses. Everyone loves pens, irrespective of the color or the model that you choose. This makes it easier for marketers to choose a pen as their gift even if they are expecting a mixed audience of all possible age groups and demographics. The basic objective of every ideal promotional product is to give your audience something they need and something that can be used frequently. Pens satisfy this condition better than most logo items and that is the main reason why promotional pens are so popular.
Daily exposure
We all write on a daily basis, which means custom pens have a lot of use. A trendy pen will remain in the eyespan of your customers most of the time as a good looking pen will make a prestigious addition to the work desks, wallets or business bags of your customers. Customize these pens with your brand and message to inspire your recipients to use it everyday. Pens last a long time and are rarely discarded, once the users get accustomed to it. Your brand and message on these logo items will get a lot of attention from anyone who sees it. These daily use items will set off word of mouth publicity as well.
Conclusion
By using custom pens in your marketing campaigns, you can drive up your brand popularity easily. Just make sure to choose a trending model that everyone will like, customize it in an interesting manner to make it unique and handout to the right audience to make a long-lasting advertisement for your company to create an overwhelming community of brand loyal customers.
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