Tips To Use Mailing Services Effectively To Reach Your Prospects During The Pandemic

2020 has been a challenging year for both individuals and businesses as everyone was forced to switch to the new normal life mode on a short notice.  Businesses have been adopting a range of innovative  strategies to stay afloat and sustain themselves. Apart from extending online shopping facilities and takeaways  and resorting to mailer gifts to promote their brand, business activities have seen a lot of possibilities.

 As in- personal business events like trade shows and store promotions are non existent , businesses have been resorting to mailer campaigns to reach out to their business clients and employees and to  show that  they are open for business and  care for their clients.

The old school promotional strategy of post card marketing or snail mailer items have become a proven way to stay connected with the clients and add a personal touch to the business events. While online business communication and emails are easy to get overlooked or end up in spam folders, these mailer items will be dropped right into the mail boxes on their gates much to the delight of your audience.

Most people have a very short attention span and when they browse  through an online feed,  it is likely that your message may skip their attention. When you send a mailer gift along with a communication, it will remain in plain sight of your audience for a long time .

if your gifts happen to be high utility items that they may need daily, your brand will make consistent impressions for a long time while the brand loyalty of your audience increases. Your message imprinted on these logo items will stay on top of the minds of your audience better than your instagram story!

Mailers are safe to receive even in the pandemic times if the recipients stick to the hand hygiene rules . After handling the mail, all  your prospects may have to do is wash their hands with soap and water or sanitizer for atleast 20 seconds to ensure safety.

So, don’t be afraid to exploit the potential of mailing services to increase your marketing efforts! Light weight items that do not add up to the postage expenses make great choices. Phone wallets, face masks, pens, keychains etc are some of the mailer gifts that can be considered.

Postcard Mailers

Postcard mailers are not dead as a Dodo; it is more  relevant that ever when personal interactions are impossible. When people  hardly step out on to the streets, your display boards may not be effective as it normally would be! So in the current situation, the most effective way to market your listings and reach out to more potential buyers would be to drop the information right into their hands — via mail!

Your postcard mailer can include all the relevant information about your event or product showcase and encourage the audience to get back to you. Post card mailers are the best options to announce discount deals and special offers during a pandemic. It will get your point across quickly regarding a sale or special services to your audience. You can even include a coupon to your mailer to make it more valuable for the recipients while it makes it easy for you to track.

Still on fence? Contact our team for all the information you’d need on the best possible mailer gifts and how to customize it.