Tips to try an out of the box promotion using Custom Can Coolers
- Posted by ProImprint
- Posted on March 15, 2016
You can get ideas for promoting your brand from a lot of sources. Results of those promotional activities will however depend on how well you are executing them. Using custom products imprinted with brand logo and text is one of the most popular marketing techniques now. Custom can coolers are one such product which is found to be a good choice for achieving superb outcomes. Anyone can make use of these techniques to build a unique identity for their brand. However, it is all about doing things different and in a very unique way that attracts users easily.
To try an out of the box brand promotion you need to be creative, brave and also enthusiastic about marketing. These are very interesting processes for those people who want to achieve good brand impression from their customers. Information here is focused on giving you ideas for trying out of the box brand promotion using custom can coolers.
Add an interesting element to your promotion
One of the major drawbacks found in most of the unsuccessful brand promotions is the lack of an interesting element. There should be multiple factors that the users find attractive in these products to ensure that these promotions work. For some customers it will be the uses of the product that attracts them but for some it will be the way you have customized the product that attracts them.
In the case of can coolers you can add this interesting element by adding something new to these products, which are not usually found in them normally. It can be an interesting graffiti or any new functionality that adds to the overall value of can coolers. Comfort grip cup sleeve is a good example for products which can be easily customized. They are available in a good number of color options too.
Sponsor events or tournaments
Best way to find an appropriate place to distribute can coolers is to host or sponsor sports events or fun events. In an event where there is a lot of excitement and physical effort people will need a lot of soft drinks and energy boosters. This is where you can introduce those custom can coolers with your brand logo and text. People will love it for sure because in such an atmosphere everyone will find these products as a grace. This might sound like an old school technique but it still works.
Come up with something original
Ideas that are fresh and original are liked by all. People like to see new things than the ones they are seeing for a long time. Apply this in the selection process of these products and also to the way you are using them for marketing. Do a lot of brainstorming and introduce ideas that amuse the users.
Games and activities works
Games and activities always work when it comes to promotions. Do not hesitate to include an interesting game in these custom can coolers as it will bring them to people’s mind instantly. Try similar products like Fancy edge can coolers which are different from the normally found products.
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The Promotional Events Where Custom Can Coolers May Or Might NOT Make Good custom gifts
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