Tips To Market Your School Using Custom Products
Parents spend a lot of time and effort in choosing the best school for their child. Most parents go by referrals, word of mouth publicity or various other factors like location, faculty and academics in choosing a gift. So, proper branding of your school will go a long way in grabbing the attraction of the parents.
Now that a new school year will start in a few weeks time, most schools have started their promotions. So, if you are looking for a few smart tips in finding the best promotional products , here is quick guide.
Originality matters
Make sure to choose unique gifts that are not similar to the normal fare that most schools dole out. Highlight your strengths and objectives while choosing gifts. For instance, does your school give equal importance to extra curricular activities as much as to studies? If yes, you can consider sports themed promotional items like baseball shaped beach balls or soccer ball stress reliever keychains to highlight this aspect and to grab the easy attention of prospective parents.
Build Your Brand
Brand is not all about business as it is an extension of your corporate identity and social commitment as well. So, make sure to build your brand in a way how you want your school to be perceived with appropriate custom gifts.
Let the parents and pupils know about the quality and your standards of excellence through these meaningful gifts, some of which includes
Bags: It is a smart idea to get the school bags imprinted with your school name. While it makes a practical school item, these backpacks will subtly become portable billboards for your brand outside the school.
Umbrellas: Useful and of daily use, items like umbrellas will tell the world how much you care for the well being of your students. Every time the students use these logo imprinted umbrellas these will instill a school pride in them and will market your brand to everyone around. These budget friendly gift items will grab a lot of attention even after the school hours as kids will love to carry these attractive and personalized umbrellas wherever they go.
Pens and pencil sets: Any school going kid will have a lot of study notes and drawing assignments to do and these custom pens and pencil sets will make a highly useful and well retained gift items. Imprint your logo and message on these and see how these writing supplies will put your logo in front of the world outside.
Water bottles: Make sure that the students stay hydrated and healthy all through the day by handing out these water bottles to them. Available in various models including reusable metal water bottles to fruit infusers, plastic water bottles and water bags, there is something special for everyone.
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