Tips To Make An Interesting Promotional Gift Bag

Promotional goodie bags leave a lasting impression in the minds of your audience and make your brand special to them. If you are looking for a subtle yet effective marketing campaign, custom gifts bags will make a key ingredient in your promotional plan. With the right contents, presentation and theme, gift bags will enhance the staying power of your brand in the minds of your target consumers.

So, how to set up a gift bag that nobody else may have? Follow these top tips and see how your brand popularity hits the sky!

Choose a theme

Choose a theme for your gift bag to show that you have tried to make it truly special. It could complement the sports season, the festival calendar, change of seasons or even your company milestones to convey a message and make your gift bag something a little extra!

For instance, if you are planning a summer gift bag for your clients, you can include an assortment of custom giveaways like sports bottles, cooling towels, lip balm among others to complement the theme.  Likewise  a gift bag brought out on the occasion of your company anniversary may include  clocks , wallets , tech accessories or something similar that will align with the professional image of your business.

The mode of distribution

Where do you plan to give your goodie bags out? Is it in a trade show, a charity event or in your company’s foyer?  The gift bags should be easy to carry and distribute. Also make sure that the contents of the gift bags are something that the target audience will find interesting. The giveaways should ideally match their specific preferences and life style. It is better to make a gift bag that suits each event rather than simply using a standard one for all your events.

Functional or novelty gifts?

Studies prove that useful items enjoy a higher retention among the audience and these run a better chance to get used on a day-to-day basis. So, by choosing functional giveaways, your company’s name and logo will  stay on top of the minds of the audience and engage them with your message consistently. Some of the handouts that can be considered include pens, drinkware items, tech accessories, flashlights and so much more.

Quality is the watchword

Your custom gift bag is a reflection of your brand identity. So, make sure that every item that goes into it is of fine quality and value added, which will give the best impression about your business. Handpick a few premium quality gifts that your audience will cherish rather than filling the bags with cheap handouts. Less is more in the case of professional gifts!

Did you find these tips of the best ways to set up a gift bags? Share it across your favorite social channels to spread the word.