Tips To Carry Out A Successful Direct Mail Campaign
Spring and Summer season is the best time for most marketers to think about direct mailer campaigns to reach out to their audience and to generate a fresh interest in their mind. Though in this digital age of paperless technology and email communication, it may sound a dumb idea for some, the positive impact of direct mail campaigns show that it will continue to be a potent marketing tool to reckon with.
Direct mailer campaigns may be an old school marketing strategy, but it will never fail if you use it effectively. Here are some tips that will help you get started.
A High-Quality Mailing List
You need to have a well updated and accurate mailing list to get the maximum impact from mailer campaigns. Incomplete or erroneous mailing addresses can throw cold water on your marketing campaign as your mailers won’t even reach your target audience. Spruce up your mailing list before you set out on a mailer campaign. Remember, having an effective mailing list can enhance the results of your campaign by around 40%!
What You Offer
Any mailer campaign will make heads turn only if you have something interesting to offer or announce to your customers. Make sure to come up with some eye popping offers before you think of a mailer campaign. It can enhance the effectiveness of your campaign by around 40%. Customers are always interested to know about the offers, free deals and the benefits that you have for them. Include small custom gifts like pens or stress relievers to increase the chances of getting your mails opened.
Choose Your Target Audience
An aimless mailer campaign will be a wasted effort that will fail to bring any desired results. Focus on your specific target base and an ideal audience that is interested in your services or products. Get started with a sample mailer program where you can send out a small number of mailers and monitor the returns. It will enable you to fine tune your approach and the intended audience in your next campaign. A trial and error method is a great way to find your ideal audience.
Make The Mailers Unique
The first impression is indeed the best impression. Make your mailers look quirky and interesting to make the audience interested to open it and read it. A boring and plain design and low- key presentation can all be fun spoilers.
Make Your Message Crisp And Concise
Keep your message clear, short and crisp. Your recipients should get the idea and call to action message in the mail instantly. Add pictures and graphics to pack a punch to your mail. It is always sensible to keep your message and your images clear and concise.
Headlines are important
An attention- grabbing headline that is suggestive to the content inside will make a brilliant start that your audience will appreciate.
Do you have more tips to share with us to plan an effective direct mail campaign? Post it at our facebook page and join the conversation.
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