Tips On How To Make An Effective Business Re-Launch Post Pandemic

As social distancing mandates have been relaxed, most businesses are busy re-launching their businesses.  Having a re-opening strategy will help you get back to normal easily and effectively.

Here are some great tips

Safety First

Safety and wellness of your customers and employees will be the top priority for you. Reinforcing the safety measures will be critical for businesses post pandemic. Thoroughly disinfect the premises before opening and regularly after the commencement of business operations.

Minimize exposure to common touch points. Keep hand sanitizers at front desks.Hand sanitizers are available in various models like gel, wipes and sprays. Choose a model that matches with the life styles of your audience.

You can also leave  a few imprinted stylus pens at your front desk or checkout stations so customers can select touch screens without exposing their hands to it  – and take home with them to remember your business.

Push open doors that can be safely opened with the forearms will make a great replacement for doors that have to be pulled open.

Personal protection items

Have face masks and hand sanitizer for customers and employees. Reusable masks imprinted with your brand and message will make a great way to make your recipients remember about your brand.

Blank 3-Layer Non-Surgical Daily Face Mask is a great choice if you are looking for reusable models.

Budgeting

You may have to work out a fresh budget that is more realistic for you to adapt to the changing business equations. Try to find additional funds from aid programs and crowd funding  platforms.

Get Your Message Across

Let People Know You’re Open for Business. Spread the word to get more footfalls by putting ‘we are open’ signs and banners outside your business. Make use of social media, emails and other customary communication channels to get this important task done. Your regular customers will be happy  that their favorite store has resumed its operations.

A direct mail campaign will be a smart way to reconnect with your audience and take your business deals from where you left. Make sure to include small, affordable items like hand sanitizers, wet wipes etc that are imprinted with your brand and message.

You can even slip in business card magnets to inform your clients about your re-opening and the change in business hours if any.

Enhance your goodwill

Establish yourself as a member of the local community by supporting your fellow local small businesses who may be trying to re-launch a business and. You can even try to find a local supplier instead of an overseas supplier. Support local farmers markets and self help groups and connect with local businesses to reinforce your business networks.

Stand out

Once you open your doors again, it is time to take a fresh look at your promotional strategies.  Highlight your special services or new product line, send out a survey form to customers to know their preferences and market pulse and make possible changes in the way you do business. Offer drive through, pick-up/ delivery options, bundle offers or discounts among others.

Have a better tip to re-launch a business? Feel free to reach out to us on Facebook and Instagram to join an interesting discussion. We wish you a successful business re-launch!