Time Tested Marketing Tips for Back- To- School Events

Every year, Back to School season is a great occasion for marketers to reach out to the massive schooling community comprising of students, parents and teachers across the country. As kids look forward to start their school year, marketers get plenty of opportunities to introduce their brand into a new audience.  The fresh promotional gifts make  school life easier and interesting while putting your brand on a display.

Timing matters

Though the pandemic has delayed school reopening and back to school events in 2020, the conventional back to school promotional season starts 1 month before school reopening.  Marketers focus on the schools in their area and the reopening schedules to plan a strategy well in advance.

Understand your audience

It goes without saying that back to school audience is diverse and widespread.  There are approximately 77.1 million students in the USA,, which includes nursery, K-12 bracket, and college students. Marketers can choose school promotional gifts according to the student group they wish to reach out to. Make sure to invest in giveaways that both parents and kids will love to receive.

Choose useful promo gifts  that get used regularly and keep your brand in plain view of the students and teachers.

Here are some marketing giveaways that will help you stand out of the competition

Back packs

A  back pack will make a blue chip promo gift choice. Students will surely be benefited by these handy logo items that they need all through the school. They can even carry it during game days, picnics or slumber parties. Class room staples like  imprinted school bags will make countless impressions all through the  school year.

Pens & pencils

These high utility staples like pen and pencil sets  will go a long way in reminding your recipients about your brand.  In addition other stationery items like notepads, sticky notes or portfolios are also interesting gift choices to consider.

Don’t forget the teachers!

Back to school promotions are a brilliant opportunity for you to engage the teachers with your brand.  Introduce your brand to millions of teachers around and you can get benefited by the reciprocity of this audience group with a high spending power. Some of the gift ideas to consider include tote bags, water bottles, cooler bags, portfolios and more.

Choose trendy gifts that kids love to flaunt

Your Back to School hand outs should not just include functional staples but trendy accessories that kids will love to show off and own. School kids can be your biggest brand ambassadors as they will never miss to spot the latest edition of school staples that other kids may have. It is important to keep track of the trends in back to school items to make your handouts popular.

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