Things to Consider While Customizing a Promotional Tote Bag

Promotional tote bags are becoming one of the most preferred corporate and Tradeshow gifts because marketers are trying to make the most of their marketing investments. Other methods of brand promotion are getting costlier and many of them have become redundant due to their limited effect. It is not true that any promotional tote will lead you to success, although it will bring you some recognition. You have to be careful while customizing a promotional tote bag for maximum impact. Here are certain factors, which you have to take into account for getting it right.

• Style Do you know what works in favor of a promotional tote bag? Style and purpose! While selecting the one for campaigning, you have to understand the style trends and the purpose of the chosen bag. For example – If you are catering to “woman of a substance”, you have to choose a tote, which helps to manage all their accessories and essentials with ease and at the same time bears impressive design and color. Similarly, if you are targeting students, you have to choose totes, which are sleek, stylish and above all durable enough. While scouting through online stores selling custom tote bags, you can come across several hundreds of options, leaving lots of room for doubt. However, you can arrive at conclusions by considering the target audience, their needs, and styles available.

• Stay Distinct with Inspirational and Appropriate Branding Many marketers are ignorant of the fact that the logo imprint is not enough to make their brand stand out. This trick may work well for top brands such as “Reebok”, “Nike” or “Gucci”, but not for them. Marketers should emphasize on offering something more than just a logo. They can go for unusual brand slogans, motivational messages, social awareness message, eco-friendly thoughts, etc. This way, they can easily stand apart from others gifting custom totes.Along with such impressive branding messages, marketers can choose to imprint their contact information, franchise information or other credible information such as ISO-9001 certified organization or anything as such.

• Eco-Friendliness “Green branding “is the keyword. Marketers who are trying to maximize their brand impact can opt for eco-friendly branding. They can select the material, which is highly eco-friendly such as ones made from cotton, canvas, jute, PET recycled bottles, paper, etc. Thanks to anti-plastic wars waged on a global level, people are growing conscious about using eco-friendly totes. Seeking strength from this trend, marketers can choose eco-friendly totes over other cheaper, synthetic, and harmful totes.

After considering above-mentioned points, marketers should take care to source their custom tote bags from only reliable online stores because they certainly offer much more value advantages than brick-and-mortar stores. They can save on shipping, online design proof and also grab attractive savings on bulk ordering. The lowest price match guarantee is another appreciative feature offered by custom totes.