The Unbeatable Advantages of Custom Gifts in Promoting Brands
Marketers come up with innovative custom promotional products year after year to enhance their brand exposure and to reward and motivate their customers and employees. The Promotional Products Association International (PPAI) studies show the reasons why promotional products work, which are as follows.
Brand Recall
With millions of brands jostling for space in the market, it is not easy for your customers to remember your brand and that is where promotional products come into the picture. Studies show that eight out of ten people remember the brand name on the freebies that they get, which proves the tremendous potential of logo products in enhancing your brand recall.
Extended Use
Promotional products that are interesting and practical will enjoy an increased rate of repeat use and a long shelf life. The PPAI figures show that 73% of recipients who get promotional products use the products at least once a week while 45% use it at least once a day. It is estimated that 58% of people will retain their promotional products for one to four years, during which these logo items often change hands and get shared among friends and family of the recipients, which will further drive up the brand exposure.
Versatility
Promotional products can be customized the way you need and can be used in nearly every industry. The top five industries that employ promotional gifts include
- Education
- Financial
- Not-For-Profit
- Health Care
- Construction
Promotional gifts are not just used to promote your brand but also as corporate gifts, tokens of appreciation to your employees, team spirit items and fund raising items.
With Christmas and New Year only a few days away, marketers are looking for the latest promotional items that go well with the festive mood and the winter season alike.
Here are some of the trending gift ideas for the ongoing holiday season promotions
Santa hats: If you are planning a mass mailer campaign to reach out to all your patrons and customers, make sure to include these delightful logo imprinted Santa hats along with your and year end newsletters.
T Shirts: Logo apparels have always been at the top among promotional gifts. Imprint your logo, greetings or message on these logo apparels that people will love to wear with their winter layers. Casual and charming, T shirts will never go out of fashion and recipients of all age groups will love to wear it.
Ice scrapers: Make sure that your recipients stay safe on the ice covered roads by handing out these logo ice scrapers that will keep their wind shields clear and keep the visibility levels high. Every time they use it on road, your logo and the humane side of your business profile will grab their attention.
We at ProImprint have a virtually endless list of promotional gifts for every genres of industries and promotional budgets. Check out our impressive line-up of gifts and make your promotions successful the tried and tested way!
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