The Smartest Ways to Employ Election Merchandise
In a way, running an election campaign and a business has many similarities. People won’t choose a brand or a political campaign unless they know who you are and what your qualities are. Though some political candidates still rely on the old fashioned mode of publicity of television and radio spots, the exorbitant cost involved will leave a burden on their promotional budget. So, the next best thing for candidates to interact with their voters is promotional merchandise. These low cost gift ideas will not just let them launch a grass root level publicity but will ensure a long lasting residual effect for the political parties. The low cost advantage of custom gifts has made it the trump card in their political campaigns. These logo items are great for fund raising events, publicity of your election message and as thank you gifts for your loyal supporters and campaign managers.
However, how to choose the most effective logo items during your campaigns? Here are a few tips that will get you started.
The electorate
Election campaigners say that this year the “Millennial Generation” will make up a majority of the electorate for most parties. It is possible that the electorate is younger than it has been in decades. So, choosing the right set of products that appeal to them will make your promotions successful. From personalized yard signs to bumper stickers, buttons, T shirts and caps, the list of logo gifts is overwhelming. Some candidates have gone a step forward in leaving their personal stamp in their promotions. For instance the campaign store of Carly Fiorina’s has a selection of dog shirts that they have customized keeping the conservative dog lovers in mind while the camouflage products of Ted Cruz are for the hunting enthusiasts.
Promotional election gifts create countless impressions and set off interesting conversations as your voters will love to sport these logo items and talk about it for a very long time even after elections.
A fun message with a personal touch
Candidates in the political fray have come up with peppy ways to introduce themselves. A little humor will not hurt! The quirky promotional items and the slogans that that candidates have opted for will prove it for sure. Rand Paul did not stop at choosing the customary Constitution themed merchandise but went a step ahead by showing off his witty side with the “Rand on Stick” hand fan. “Hillary’s Hard Drive with Wiping Cloth” is another good example of the simple and fun way that candidates are trying to get across their message.
Choose custom gifts that complement your message
Make sure to come up with product specific message to cut the ice as the same message won’t work on every item. This is where campaign managers can show off their clever messaging skills. Be unique and dare to think different as Donald Trump came up with a tongue in cheek response to the naysayers with giant foam wig copies of his hair!
Unusual and quirky messages and interesting images will all do the trick in warming the hearts of the Millennials who will be the decisive factor in swaying the outcome of the elections this year.
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