The Promotional Potential Of Holiday Gifts (Infographics)

The grand holiday season is only a few weeks away and it is time for everyone to put their ante up for all the parties, gifts and merry celebrations on the cards. While most people will be busy planning parties and fun events, businesses will find the holiday season a great time to reinforce their goodwill and to reach out to a bigger audience through appropriate holiday gifts.

Surveys show that 80 percent of businesses will host holiday parties in 2018, which is a sharp rise from the trends of previous years. The peak corporate holiday party season continues to be between thanksgiving and New Year during which 1 in 5 businesses may use promotional products as party favors.

According to their latest report, technavio market research analysts forecast the personalized gifts market in the US to grow over 9% between 2018-2022.

The popularity of Holiday gifts in business promotions

Businesses employ custom holiday gifts to get across their message to the holiday crowd and make them grow closer to their brand. The classic gifts choices like chocolates, Christmas ornaments or glow  products  will share the hall of fame of the most popular Christmas gifts with technology items like water proof speakers, earphones and more. T shirts, blankets, jackets and insulated tumblers are also popular holiday staples that double up as winter season favorites.

Holiday gifts can be handed out to employees or patrons as year-end appreciation gifts. Another interesting way to build up a buzz is to use it lavishly in store promotional events, community events or tradeshows. If you are expecting a massive and generic crowd you can include low cost items too in your marketing mix while high value custom gifts can be reserved to your loyal clients or employees for best impact.

Holiday spending pattern of consumers

Americans in general love to splurge on holiday gifts for their friends and family

• Reports show that the average expenditure on Christmas gifts for an American is likely to $1,007.24 during the holiday season this year.
• The average expenditure on Christmas gifts for an American will be 4.1 percent more than the figure of $967.13 last year according to an NRF survey.
• 79% of Americans are likely to spend more than what they spent last year on Christmas gifts.
• Holiday Sales Could Hit As Much As $720.89 Billion in retail industry

Holiday gifts leave long lasting impressions in the minds of your customers and will go a long way in keeping your brand image up even after the holiday season. Choose useful and eye pleasing gifts to pique quick interest of your audience and personalize it with your brand and message to ensure a personal touch.

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