The Promotional Potential Of Custom Pens As Marketing Tools

To stand out in the business world you have to adopt unique promotional ideas and custom gifts that will help you to earn a foothold in the competitive space of the business world. It is interesting to note that even today old school tricks and classic freebies like custom pens are very much effective in promoting brands on a low investment.

Pen is not dead yet! Many people still put pen to paper on a daily basis at work, home or even on the move. More importantly, custom pens make excellent collectibles and work desk items as well even for those who do not use it as a writing instrument.

Why pens are still important

Though technology has replaced pen and paper to some extent, many people still use them. The best part is that pens have evolved with stylus tip feature that can be used on smart screens. Studies show that writing will help people memorize things more than typing, which make pens a high utility item among school and college students. For artists too there can’t be a replacement for pens.

The incredible popularity of pens in all walks of life has made it a popular promotional item for marketers. Offered in a range of models and price rates, these custom gifts  will keep your brand well displayed in the customers’ lives without them realizing it, which is the promotional power of custom pens.

Marketing is all about communicating with the target audience and making them remember about your brand. No business can survive without it. Subtle advertisements sell your products without the annoyance of sales pitch and persuade the customers to buy your brand. Custom gifts like pens will make effective reminders of your brand for your customers to enhance their brand loyalty. The low attention span of audience makes it easy for them to move on to a different brand if you fail to keep your brand well displayed for them.

Let’s be frank about it! Marketing can be hit or miss depending on the strategy adopted. By going by the tried and tested custom gifts like pens you can be sure that your business campaign will not fail to impress your audience.

The Success Rate Of Custom Pens

Imprinted pens are simple and they will keep the business’s name and logo at the finger tips of your customers. Everyone needs pens and this massive popularity will add a few extra brownie points to the credentials of custom pens as branding items

• 70% of people still carry a pen with them at all times.
• 83% of people are likely to retain ballpoint custom pens.
• 50% of people will always pick up a custom pen if offered.
• 50% of people consider imprinted pens as a practical product.

Promotional pens are most effective simply because they are practical and useful for people at one point or another in their life. Light weight and compact, custom pens are easy to distribute during mailer campaigns or tradeshows. The amazing range of trending models will make sure that you are not missing out on potential audiences.

Another great thing about custom pens is that they can reach people who may not be tech savvy. Pens are preferred by people of all age groups and that will give a clear cut advantage for your branding. Customize these with your brand and message to make it a walking talking billboard for your brand.

Have you been using custom pens as your promotional items? Share your thoughts with us at our facebook page.

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