The Evolving Best Practices Of Using Custom Products

Gone are the days when custom products were used just as tradeshow handouts or store promotional gifts. Marketers come up with innovative ideas to use custom gifts to sneak in their brand into the hands of their audience from time to time. By bringing in fresh ideas marketers can enhance the results of their promotional efforts.

As they say, change is the essence of life and marketers can impress their audience by tweaking their promotional campaigns and thinking from out of the box. Instead of using a blind game in choosing custom gifts, dare to be different and take a look at gifts that might have been successfully employed in comparable industries.

Here are some great ideas that can be used to drive up the effectiveness of custom gifts.

QR Codes

QR codes can throw open a plethora of possibilities in this digital age. It makes a great way for your customers to stay connected with your brand and access information that they may need right from their smart phones anywhere, anytime! They can hit your web pages, social media pages or blogs just by scanning the QR codes. It will make a subtle and fun way for marketers to keep the audience engaged with your brand.

QR code is a clever way to get your recipients interact and share what is on their minds. It is a sort of field survey that will give you valuable inputs. QR codes can be used to announce special savings and incentives and to promote your messages.

The best part is that QR codes can be used as a tracking device to measure the impact of your marketing efforts because you can keep a tab on the number of customers using QR codes. It will help marketers to find the most popular and least popular branded merchandise among the audience. This will help you to include only popular custom gifts in the marketing mix and not waste the valuable resources on custom gifts that are not very popular among your audience.

Low minimum quantity custom gifts

Smaller organizations or marketers on a budget will all find the low minimum quantity orders a boon. It will help them to make the best of their promotional dime and order and customize only what they need. It will enable them to avoid wastage and be socially responsible in their marketing efforts.

Points to ponder

• Technology is providing new ways to device targeted promotional programs that are budget friendly and socially responsible.
• Volume purchases are no longer necessary thanks to low minimum quantity orders that make it easy for small businesses to be equally proactive while using custom gifts in their marketing.

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