The Branding Power of Custom Branded Apparels

Apparel items and accessories like T shirts, jackets and caps are the most popular among promotional products across the world. Apparels enjoy a special place in the hearts of the American consumers thanks to its casual charm and convenience. Offered in a range of brilliant colors, T shirts can be worn all round the year with or without outer layers as per the season.

Here are some data that will prove the promotional powers of T shirts and custom apparels in general in promoting your brand.

Market share : Custom wearables account for 35.8% of the promotional product market which will highlight the promotional scope of these logo items

Recall: Custom apparels have the highest recall among promotional items as studies show that 88% of people could recall the advertiser that gave them apparels or accessories. In addition, 57% of U.S. consumers developed a favorable impression about the advertiser who gave them a promotional shirt.

Popularity: Around 48% of Americans own logoed T-shirts, which show how popular these are. 25% of consumers own apparel accessories like imprinted caps and headwear.

Attractiveness : 54% of people who hold on to apparels find them attractive. Offered in various styles and color choices, apparels give a lot of options to consider. Apparels like T shirts  will look good on everyone irrespective of age or gender and make a comfortable apparel for daily use.

Usefulness: Apparels enjoy an incredible staying power thanks to its usefulness. On an average, U.S. consumers keep outerwear for a year and a half.  Men are more likely to own promotional t-shirts than women.

An attractive T shirt is something that everybody retains for a long time and the business that gave it to them will be remembered for a long time, which makes them win-win situation. Every time your recipients see your brand and message, their brand recall will go up manifold and may inspire them to do business with them. If you are looking for a smart way to spread your message, custom wearables will make a great choice.

Choose from a wide range of custom gifts like sweatshirts, polo shirts, bandannas, scarves and a lot more that is appropriate for the season. Useful promotional products are true winners because your recipients will use it for a long time, thereby spreading your message to a wider audience.  Choose logo apparels that can represent your brand with elegance and make your brand grow closer to your audience.

How do you rate the promotional power of custom apparels ? Share your experiences of use these logo items as your marketing tools in our facebook page and join the conversation.

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