The Best Ways For Businesses To Use Custom Products
Promotional gifts make an important ingredient of the marketing swag for businesses. Reports show that a staggering 89% of all people who have received a promotional item in the last 24 months can remember the name of the company associated with it! Holiday season and New Year and Christmas time will make a great time for marketers to dole out freebies and to sign off the year on a happy note. Everyone loves free gifts. Express your appreciation to your audience with these custom gifts that will keep your brand in front of your audience for a long time. Having a set of trending gifts alone need not ensure a successful brand promotion. You may have to think about the most effective and trending ways to handout these logo items as well.
Here are some smart ways to employ custom products in your promotions.
Purple Cow: Being remarkable and outstanding in your client relations will keep your brand stand apart. Choose a gift that makes them feel special and well appreciated.
Mailer gifts: Establish a tangible relation with your audience by handing out a thoughtful gift by mail and make your promotional deals a bit more special. They will surely love this special gesture of yours and every time they see this gift they will be reminded of your brand.
Milestone Wishes: Show that you care by wishing your clients and colleagues during their milestone celebrations like birthdays and anniversaries. This will establish a personal connection with your audience and will warm their heart.
Congratulate Your Team – A pat at the back and a word of encouragement will all make your team feel well appreciated and get them motivated to work harder and be team proud.
Reach out to your Partners – Custom gifts make a beautiful and subtle way to say thanks and to show how much they appreciate them. It will go a long way in strengthening the business relations and to convey your thanks and appreciation.
Make your tradeshow booth stand out: Free gifts will lure more footfalls to your tradeshow booth and out a smile on your attendees’ faces. Send the participants home with some tradeshow swag that will put your brand in front of your recipients and keep them reminded of your business for a long time. Tote bags, pens, water bottles or notepads will all make great gifts that make them feel special.
Make a buzz: Break the monotony by creating a buzz to drive your new promotional sales with fun contests and online quiz programs and reward the winners with attractive prizes. This will ensure a viral effect to your promotional campaign that will leave your competitors go green with envy.
Build Brand Loyalty in your Tribe – Free gifts play an incredible role in enhancing your fan following. Send a custom gift to your followers and see how your popularity hits the sky when they show it off in their facebook or instagram pages. It is a super quick way to make your brand the talk of the town.
Now that you have some really cool ideas up your sleeves for employing custom gifts in your promotions will be easier than never before. Share your experiences of using custom gifts in the comments section.
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