The Best Kept Secrets to Drive A Heavy Booth Traffic in Tradeshows
Planning to attend a tradeshow anytime soon? If yes, here are some of the best kept secrets to stand out among the competitors and to ensure a solid traffic into your trade booth.
Choose interesting freebies: Make sure to select some really interesting freebies that will attract the attention of your target audience. Imprint your message, logo and include a call-to-action on these practical logo gifts like flashdrives or powerbanks that match the needs of the contemporary audience. Your recipients will continue to use these practical items in their daily lives and every time they use these, your brand value surges.
Offer perks
Never hesitate to offer snacks and free food to your audience to keep them in good spirits. Choose from nuts, cookies, chocolates and more or consider offering free Wi-fi hotspot and see how these little gestures will make your audience well appreciated and feel special.
Free samples
The proof of the pudding is in the eating. So, why not offer free samples of products to give them a first hand experience and to engage them with your product line right away. You can also have a compelling presentation to highlight your plus points.
Online promotions
Make use of the power of online media by posting updates on website, sending mailers, alerts or discount coupons, which will encourage the attendees to visit the special landing page for the event. You can even install special apps and built in analytical tools to keep track of the results.
Grab the attention
Trade shows are massive events where the attendees skim past the booths in split seconds. So, make sure to engage the visitors with a crisp and clear presentation and tell them what you have for you in the shortest possible time. Use spicy slogans and attractive signs and banners that will give them a clear idea of what is in store in your booth. A good picture is more effective than a hundred odd words. So use your creativity to come up with cheeky slogans and images that don’t just tell them about your message but will actually sell.
Stand out in the crowd
Opt for an interesting design that will make your booth stand out among the look alike, high-tech themed tradeshow stalls. A natural and relaxing theme will grab the attention of your attendees instantly because who doesn’t like to have something different.
Contests and lucky draw
Keep up the interest of the audience by engaging them in raffle draws and interesting contests, which will make them stick around for long. You can even ask the attendees to sign up for discount coupons or raffle draw tickets. Freebies can make or break any promotional event. So, make sure to be lavish with these items as these will ensure the much desired word of mouth publicity that will put your brand on the map.
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