The Art Of Choosing The Right Promotional Gifts For Realtors

If you are wondering whether choosing custom gifts is any art or science, the answer is YES. A lot of creativity goes into selecting gift items that will never fail to impress the recipients. Here we have some best kept secrets of custom gifts for realtor agencies that will tell you the impact that the right custom gifts can bring to your brand promotions.

The golden rule of brand advertising is making your message seen at the right place at the right time. To stay ahead in a volatile business line like real estate, businesses need to come up with creative ideas and inspiring thoughts that will take them across the ebbs and tides of the industry.

As in any other marketing plan, realtor promotion also will have 4 basic parts.

Products and Services – Realtor agents typically offer their services and expertise in dealing with land , homes or buildings .

Sticker Price – The changing trends in supply and demand will govern the prices in all business lines and the situation is no different in real estate as well.

Reaching out to your customers – Successful realtor businesses make use of their experience in extending their services to bring customers to the product.

Business promotion – Making new leads and getting your message out on your products and services well within your budget is the most important part of it.

As your brand gets more popular, you will gain more trust from your customers, which in turn will set off word of mouth publicity. Here are some of the popular methods of brand promotions that you can try out.

Grab the attention of the Drive-by buyers

Putting up yard signs in front of property that is earmarked for sale is a great way to attract the attention of clients who might have shortlisted the neighborhoods of their preference and checking available homes by driving around. This will also serve as a reference for people who are already staying in the area for their friends and family members who may be planning to buy a new home in this area. Direct referral is one of the most effective methods of sales in realtor industry.

Print/ online Advertising

It could be a costly way to advertise your realtor services as it might not necessarily get the attention of serious buyers. The same applies to billboards as the message carried by these fail to stick in the short attention span of the customers. By the time they become seriously interested in the deals, the newspaper might have been trashed or the billboard removed or repainted with some other ad!

Freebies and promotional gifts

Everyone loves freebies and there is virtually nothing that can give this free swag a run for their money. Your prospective customers take your brand on these freebies home and retain it for a very long time. Ask anyone; they will have an interesting story behind those magnets on the refrigerator and the little bottle opener keychains that have been around for a very long time. By giving your potential customers something useful for free you can keep your brand fresh in their minds. Every time they use these logo items, their affinity towards your brand name will go up manifold and the next time when they need your services they know where to find you. A tangible gift will make a great reminder of your business that will continue to make impression for a very long time since you gave it away!

Why promotional gifts

Low cost advantage: Custom gifts spread your message at minimum cost and effort as it involves just a one- time investment. Bulk orders carry the best deals.

High retention: Studies show that people retain these items for a long time. ASI Central reports 2016 on advertising specialties show that 6 out of 10 people who receive logo gifts retain it for over 2 years.

Brand recognition: The longer the recipients keep the gifts the higher will be your brand exposure. When your brand remains on top of their mind they are more likely to recommend your brand in their circles.

Enhance goodwill: It is natural that people remember when someone does something nice for them. 71% of respondents could remember the company that gave them a promotional product.

Talking point: Interesting and functional gifts will make great talking topics. Everytime someone sees a nice pen or a keychain in your recipients hand, they will be curious to know from there they got it.

Spoken communication

Word Of Mouth (WOM) publicity is feted as the oldest form of communication in the society. When people find something good, they will surely recommend that product or service to their friends or family. WOM is one of the most powerful marketing tools for realtor agencies. When a prospective home buyer will be putting a lion’s share of his life time savings on his dream home, he will surely take a second opinion from people who might have availed your services earlier. A positive feedback will surely influence their thought process and decisions. A recent survey shows that as much as 40% of clients found their real estate agent through direct referral.

Investing in promotional gifts would be a smart move in your marketing plan. From house shaped magnets, letter slitters, notepads and more, these logo items will grab the attention of the users with its conspicuous shape. Need more tips on custom gifts? Call us and we can help you choose the most appropriate gifts in no time. How do you plan to use these logo items in marketing your brand? Do let us know in the comments section of our blog.

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