The ‘4 Ws’ To Consider While Choosing Promotional Products
People see logo items everyday or several times in a single day. Promotional products create new business leads, enhance brand recall and will improve your goodwill. Studies show that 83% of customers remember the brands that hand out a gift for them. However, choosing the right custom gifts is not always as easy as it might appear.
So, how do you know what items are the most appropriate for your target market? Make sure that you keep in mind the 4Ws in your mind before getting started.
Who
Who are you going to reach out to with your promotional products? Is it your existing customers or the prospective leads? Your gift choice will change a lot depending on this. For existing customers, you can choose a carefully chosen gift that will enjoy a long retention. You can consider daily use items like totes, power banks, calendar magnets and any other custom product that your recipients will find useful.
For prospective customers, you can choose daily use items like pens, ceramic mugs or T shirts to put your brand right in front of their eyes for a sufficient time for them to develop an affinity towards your brand. If you are planning to attend tradeshows or business events, these logo items will make a great and budget friendly choice.
Promotional products are also employed for non-profit organizations. These personalized gifts can be handed out as appreciation gifts for volunteers or attendees to help promote the cause.
What
What promotional item should you go for? It is probably the most challenging question that pops up in the minds of the business owners while they plan their business promotions. The best way is to choose a gift that complements your business and will appease your target audience.
Gift ideas: Popular and functional items like pens, keychains, tote bags are all great options to consider. Every time your recipients use these, they will be reminded of your brand.
Where
Where are you planning to employ these gifts? Tradeshow are the best opportunities to reach out to a massive crowd at once. Logo gifts like tote bags will be a good option to grab the attention of your recipients in no time. For in-store promotions you can think of handing out logo imprinted thank you gifts like custom pens, which can also be used for mailer campaigns. Everyone uses pens regularly and are often passed around in the friends and family circles, which in turn will ensure a wide angle exposure for your brand. Choose gift items that are unique, practical and above all that complement your business.
When
Though there is never a wrong time to distribute promotional gifts, choosing the right occasion will make it more effective and timely. Promotional gifts can be handed out to your prospective or existing customers to leave the best first impression and a lasting reminder of your business. Gifts are always well appreciated and set off reciprocal good feelings in the minds of the recipients. Holiday season, milestone celebrations, special events will all make the best periods for handing out promotional gifts.
If you are trying to reach out to customers whom you haven’t seen for a while , promotional gifts will make a smart choice. Choose budget friendly and popular gift items like pens or bags that will make the recipients think about your brand in a subtle and natural way without any obvious sales pitch.
Logo gifts can also be employed as holiday gifts, appreciation gifts and more. Choose seasonal gifts that come handy immediately to make sure that your brand promotional gets underway the very moment that you hand out these logo items.
Let’s be frank about it! A logo can be put on virtually any product and if you find it overwhelming to find the most appropriate item for your business, we can help you out.
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