Thanksgiving Marketing Ideas That You Should Try in 2023
November 23rd is Thanksgiving, which makes a great time for businesses to express their gratitude to their clients and employees for their support . Retailers can create the best Thanksgiving giveaways and marketing campaigns that will enhance their brand popularity and the generous profile of their brand.
But why is Thanksgiving a boon for retailers?
Thanksgiving is one of the busiest shopping season in the United States for consumers, which will extend through Christmas and New Year. Reports show that in 2022 an estimated 166.3 million people had shopped from Thanksgiving Day through Cyber Monday. Out of this, consumers spent a record $5.3 billion online on Thanksgiving day. This year too retailers expect an upward trend in Thanksgiving shopping patterns.
Last year, the most common gifts bought over the Thanksgiving weekend included clothing and accessories (51%), toys (32%), gift cards (28%), games/books (27%), and electronics (24%).
Thanksgiving is a family festival where people get together with their families and give gifts to each other. So, ideally the basic objective of marketers should be to draw in the family audience
Here are some top Thanksgiving marketing ideas that you should try this year
Start Early Deals in October
It is a smart strategy to start Thanksgiving holiday sale with early deals in October and early November. It will create a buzz and pique interest among the consumers before the actual holiday season sale begins. Shopping trends show that nearly 82 percent of American shoppers took advantage of early holiday sales last year. Retailers can extend the holiday sales to rake in more revenue and increase the engagement with the audience.
Send Thanksgiving Email Newsletters
Send Thanksgiving email newsletters to your customers. It will not just help in informing the customers about sales but also to stay in touch with them. Email newsletters are one of the most effective marketing tools to engage the audience with your brand without being overwhelming. So, your prospects may choose your brand when they shop during Thanksgiving.
Moreover, an eye catchy email newsletter will inspire your customers to pay a visit to your online or even the physical store and drive conversions. In addition, include festive theme templates and a greeting coupled with a power packed subject line that will convince the users to click open the email. Reports also show that a great subject line can increase the open rate of emails by 21 percent!
Show Appreciation Towards Community
Ideally your Thanksgiving marketing ideas should highlight the human face of your brand above the sales pitch . This is indeed the best way to show that you care and to connect with your core audience. Even a thoughtful yet simple gesture of conveying your appreciation through a newsletter or even a text message will go a long way in strengthening the emotional connection between your business and the customers.
Thanks giving is also a great opportunity for businesses to show their gratitude to their employees. It will bring out the human element of your brand like never before.
Bring in the Thanksgiving Charm to Your Website
Ensure a makeover to your website to complement the festive charm and the holiday vibes around. Your customers will obviously find it easy to relate with the theme and the Thanksgiving offers that you have on cards. Include fall colors or thanksgiving motifs for the best impact. Highlight your special deals and discounts to get the undivided attention of your prospects.
Use Instagram Polls to gauge Customer Preferences
On a rough estimate, over 500 million people watch Instagram Stories daily. It thus a makes a huge opportunity for you to promote your Thanksgiving sale. Instagram poll is a fun way to know the preferences and the customer shopping patterns without being intrusive. This will give you a distinct cutting edge in standing out in the competition by pitching exactly those products that your customers want from the Thanksgiving sale. It will go a long way in boosting your sales.
Host a thanksgiving Challenge
Contests and rewards never fail to impress people. It will generate tons of engagement and will drive up sales. Come up with creative ideas to get more people participate and the winner gets prizes that they will love! For instance, a turkey recipe competition will make a great idea to complement the Thanksgiving theme while getting more people engaged with the brand.
Looking for more ideas? Watch this space for our blog posts to stay on top of the trending Thanksgiving ideas
