Super Tips to Run Seasonal Business Profitably All Year Round
Do you happen to run a seasonal business like a ski resort or a beach resort that gets visitors only in specific seasons? Managing off- season business can be challenging. Not anymore! Here are some tips that will help you manage the ebbs and tides of seasonal businesses easily. These proven strategies will help your business survive during slow season.
A seasonal business typically generates most of its sales during a particular time of the year. Though it can be exceptionally profitable during their peak seasons; it will register very low sales during the rest of the year, which is what makes it difficult to manage. However the business owners can tide over this season by finding innovative ways to maintain revenue and keep business going.
There are a number of tactics that help you to maximize sales even during during peak season
Extend work hours
Opening early and closing late will help increase the footfalls and make the most of the season. Increase sales and revenue to cushion off the drop in the upcoming months.
Early Bird Discounts
Another proven strategy to make sales is to use discounts to encourage customers to buy early or book early to get the best deals for them. This limited time offer creates a sense of urgency in their minds; and will inspire them to act fast. BOGO or Buy one get one offer is another strategy that will bring a spike in your sales even in lean season
Off-Season Discounts
Create a buzz by offering off season discounts to attract more customers. For instance, offering a free wax coat with every car wash will give a solid reason for everyone to take their cars for a was even in rain!
Promote Memberships
Come up with innovative membership programs like frequent shopper programs and VIP programs to make a community of repeat customers and early bookings.
Off season services
Make use of your expertise and skill sets to offer off-season products and services. For instance, if you are a Christmas-themed shop; you can promote the next holiday like Valentine’s Day or Easter to keep the prospects hooked to your business even after the Santa Sleigh has passed by.
Keep in Touch with Customers
Maintain a social media presence and ensure email communication with your regular customers; to update on the latest happenings at your end. It will convey the message that you are returning with some great seasonal offers soon. You can even tray to pair up your services /products with the prevailing season. For instance, if you are promoting a ski resort in summer you can remind the prospects that slopes are a great choice for family getaways and weekend fun even in summer.
Give free Gifts that Keep Your Name Top of Mind
Sending out free gifts will keep your message top of their minds even in low seasons. For instance sending out house shaped fridge magnets in winter is a great way to promote your name in their minds till the season turns outdoorsy!
Looking for more? Browse our collection of custom giveaways for fresh ideas or reach out to our friendly team for a fresh dose of inspiration.
