Super bowl 2020 – By the Numbers (Infographics)

Super Bowl is easily one of the largest sporting events on planet earth. It is the celebration of football at its best that double up as party hours for the sports fans. The Hard Rock Stadium Miami will set the stage of an epic game between San Francisco 49ers and Kansas City Chiefs in the coveted match to be held on February 2^nd 2020.

Here are some football stats that will give food for thought for not just football fans but retailers and businesses alike. Check out the most popular party must- haves, retailer sales figures and what the football fans are likely to put their dime on!

Super Bowl Sunday is not all about football!

• Super Bowl Sunday is Americans second largest food consumption day of the year behind only Thanksgiving!
• Americans eat 1.3 billion chicken wings to be washed down with 325 million gallons of beer on Superbowl Sunday!
• 43 million people plan to host a party on Superbowl!

Super Bowl Spending
With an expected 184 million viewers this year, the total spending on Super Bowl Sunday is expected to be $14.3 billion. The average viewer spending will be around $77.88, up 14% from last year.

TV Spot cost

A 30-second Super bowl ad can cost advertisers $5.6 million in 2020 – 107% more than its equivalent in 2008! With the TV spots getting sold out in November 2019 itself, 2020 Superbowl  is turning out to be a mega promotional event for marketers this year.

The Half time show performers for Super Bowl 54 will be Shakira and Jennifer Lopez, which will enhance the glamour of this star studded event further.

Retail trends

79.3% of Americans will purchase food and beverages

10.8% will buy athletic wear, decorations & accessories

8.8% will buy new televisions

Marketers who wish to organize a football themed promotion can think of football shaped stress relievers, football shaped hot and cold packs, keychains, pillow balls and kick sacks among others.

Super bowl, which was started on January 15^th 1967 has come a long way from being just a hotly contested game of football. Today, it is one of the biggest show times and retail events in the world, which will have a celebrity audience of movie stars, Hollywood icons, super models and some of the best known personalities from all over the world.

Are you planning to attend Super Bowl 54 at Miami?