Smart Tips to Market Your Business On Cyber Monday
We all have heard about the wild deals and midnight frenzy of Black Friday that follows the American Thanksgiving festival. But did you know that Cyber Monday, the digital counterpart of the biggest shopping festival of Black Friday, rakes in as much or more sales revenue for businesses? Customers who do not want to take the elbows of others on their faces will find Cyber Monday a perfect day to shop till they drop or the shopping websites crash!
Online retailers cash in on the shopping frenzy of customers by offering unbeatable discounts, incentives and free shipping offers among others. Though Cyber Monday falls in the middle of the busiest holiday shopping season, most retailers offer the best deals and incentives to draw more customers to their websites.
Marketing tips for Cyber Monday
If you are looking for increased footfalls and a surge in shopping activity in your online stores, these tips might be of use.
Smartphone Advertising
Optimize your online store for a hassle free mobile experience by exploring the smartphone shopping trends on your website, posting advertisements and creating an app that lets them shop for products easily. Most people shop on the go on their phones and they choose the best deals by comparing various price offers. By making your site Smartphone friendly, you can reach out to this niche customer segment with ease.
Online Presence
Internet is not just a sales medium for Cyber Monday. Make sure your site pops up in the search results of consumers who look for the best deals and the latest products every day before they decides to make their final purchase. Use the internet as a marketing tool for both Black Friday in-store bargains and Cyber Monday online deals. You can even use your retail location to promote online sales and vice versa to engage the maximum consumers with your business.
Email Coupons & Newsletters
You can come up with special offer coupons and interesting Newsletters that highlight the special deal coupons of Cyber Monday that the shoppers can redeem online. You can also use QR codes in your e-newsletters or in your retail stores to let your customers gain access to information on promotional gifts including coupons, contests, loyalty rewards and product discounts.
Social Media Marketing
Deal-hungry customers often share their best deals and findings with their friends in social media realtime. So, make sure that you do not miss out on social media marketing by promoting your sales on Facebook, Twitter and Instagram to encourage your customers to share these in their friend circles and networks.
Be creative
Being original has its own advantages. Dare to be different and unique and try out the less trodden paths when it comes to marketing your products. Create a buzz for your brand with a give a creative twist for your Cyber Monday marketing campaign and steal the show from right under the nose of your competitors.
More value for money
Cyber Monday is not just about keeping your cash counters ringing but also ensuring the best value for the money of your customers. Let not your marketing be all about just discounts and deals. Make the best use of this shopping day to build up brand loyalty and to make new customers with personalized service.
So, what are you waiting for? Stock your shelves with some of the latest and hottest promotional items from ProImprint and make the Cyber Monday Sales figures the best ever for you!
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