Smart Tips to Market Your Brand on Promotional Mugs

Marketing is a tight rope walk as  it involves creating an interest in the minds of the audience without the nagging sales pitch. This is where popular handouts like custom mugs come into the picture, to introduce people to your brand in a friendly manner.

Why Tumblers

Tumblers are something everyone needs and are incredibly budget friendly . Best of all, mugs offer a generous imprint space for your message. Check out this  fact. The Advertising Specialty Institute (ASI) estimates that 53 percent of U.S. consumers own promotional drinkware, and  50% of them use it two to three times a week.

Thus, promotional drinkware items will make your brand part of your customer’s everyday routine. This in turn will expose your message to a wider audience. So, make your mark this year by using branded drinkware to spread the word about your business. Handing out free gifts evoke a sense of reciprocity in the minds of the audience, and lead to better results than most conventional types of advertising.

Promotional mugs are available in a wide range of models including metal mugs, ceramic mugs and more. Choose an appropriate model that will match the preferences and life style of your audience for the best outcome.

 Here are some solid reasons why you can’t go wrong with custom coffee mugs

Enhance the customer’s experience

Promotional products aren’t intrusive but on the other hand will only enhance the customer experience. Everybody needs a trendy mug to relish their favorite beverages at work and at home. Thus high utility giveaways like mugs offer something that they will use while inspiring them to admire your business.

Free gifts make great incentives

A thoughtful custom gift often sets a positive tone for your business talks and will  keep your customers interested long enough to achieve your marketing goal.

Ensure optimal Marketing Reach

If you wish to ensure a great marketing reach , you should set the right tone at the right time. By handing out promotional items you are not  expecting any firm commitment from them but are only introducing them to your brand . Thus your recipients have no reasons to turn down the offer of promotional giveaways. It assumes significance considering the fact that a whopping  68 percent of consumers skip online ads while  66 percent turn away from TV commercials.

Boost brand  Recognition

Stats show that Nine in 10 people recall branding on promotional products. So, if you have been striving hard to increase the brand recall of your prospects popular handouts like custom mugs will indeed be a great choice.

Mugs even make great collectibles for your recipients. Every time they enjoy a sip of their beverage , your branding is on display for other people to see.  In addition, interesting mugs often make great conversation starters.

Easy to customize

Moreover, mugs are easy to design and let marketers to try out various designs for various marketing campaigns or themes. Make the best use of the imprint space of custom mugs to highlight your brand and message.

Highly useful

Further, custom mug is  popular in promotional gifts industry,  because it is highly useful. Everyone needs mugs to carry their favorite beverage wherever they go. Thus mugs ensure consistent impression at one time investment. Be it in office, home or on the go, your recipients will be seeing your logo and  associate their cheerful emotions with your brand.

As Travel Gift Set items

Custom tumblers not just make incredible stand alone gifts but make a great addition to any travel gift set as well. When your recipients get a highly useful giveaway , it will create a highly positive impression among the audience.

Long lasting and reusable , high quality mugs will remain a tangible reminder for your brand  that will outlive most conventional ads.

How to customize  Promotional Mugs

Promotional mugs work much like a business card as it provides all your basic details and information, which makes it easy for your prospects to remember your brand.  The best part is that unlike business cards, drinkware doesn’t get shoved into a drawer to be forgotten about.Tumblers always remain in plain sight of everyone, which in turn will attract new inbound leads.

High retention

Custom tumblers have an average retention of eight months. Customize it with an interesting design and tagline to enhance its shelf life and turn into items that your prospects  actually want to keep.Choose fine quality mugs because people always form opinion about your brand depending on the quality of handouts they receive. By handing out a  premium product, you can show that you value their loyalty.

Easy to customize

Mugs offer a generous imprint space. Use an attractive artwork in your design to make sure that your branding looks truly professional. Come up with an artwork that will wow your audience. Think of a fun, friendly, or witty branding to get your recipients excited to show off your tumblers.

A call to action message is important

A crisp call to action message will help your prospects to learn more about your business and to tell them what to do next . A CTA will give  a right direction to your promotional strategy.

Reach out to your target audience

Handing out mugs in random wont pay you off. To ensure the best results you should target people who may be genuinely interested in your product line and services. Choose people with a strong brand loyalty as they will be well-informed about your business and have long-standing relationships throughout your local community.

As social media contest giveaways

Inspire your recipients to post photos to social media to give your audience a glimpse of your company swag . It will  ensure a wide angle publicity for your brand and inspire others to follow your campaign and patronize the brand.

 You can also use promotional handouts like mugs in countless ways. So, if you’ve never tried to market your business with custom tumblers now is the best time to do it . The best part is that mugs will fit your promotional plan even if you have a modest budget on hand.  In addition, tumblers are available  in various interesting models  at every price rate. Undoubtedly, it is among the most popular promotional products. As long as people need to stay hydrated , popular handouts like mugs  will make an obvious choice. It will not only showcase your brand but send a positive message about your brand to bring in new leads!