Six Tips To Run A Successful Back- To- School Promotional Campaign
On a rough estimate, around 70 million students in America will head back to school next academic year, which makes it a promotional gold mine for retailers and marketers alike. Second only to the holiday season revenue, back to school shopping accounts for over $68 million USD in the current academic year. So, can there be a better way to grab the attention of the students and parents than these back to school freebies?
Here are some tried and tested tips to run a back to school promotional campaign in the coming months
Tip #1
Watch the shopping trends: For the brands to stand out in the crowd, they need something really unique and inspiring. So, before coming up with the promotional gift ideas, the marketers can make sure to observe the shopping patterns and the trends among the students and parents before building up their campaign schedules.
Tip #2
The best time to run your campaign: According to National Retail Federation, 30 percent of back-to-school shoppers will start their shopping just 1-2 weeks before the schools reopen. However the shopping patterns may vary from case to case. Regardless the season, the marketers need to keep the shopping preferences of their customers in mind to make sure that their custom gifts turn out to be a huge hit. Marketers can make use of online surveys or smartphone offers to back to school shoppers to find the most popular gift trends doing the rounds this season.
Tip#3
Ongoing promotions: Marketers can offer comprehensive back to school solutions that will bring in a quality change in your recipients’ lives and ensure repeat exposure for your brand instead of a single promotion that could get lost in the back to school shopping din.
Tip#4
Bring in a personal touch: It will be a clever idea to bring in the nostalgia of going back to school in your promotional gifts. A personal touch will help to bring your brand closer to the minds of your recipients. Choose products that will make them feel excited about going back to school during the next academic year.
Tip#5
Make the promotions exciting : Build up an interest in your brand promotions and capture the attention of your audience by organizing community events, raffles and contests. Unleash your creative ideas that will put your brand ahead of the rest.
Tip#6
Turn Leads Into Loyal customers : By ensuring continuous brand engagement and loyalty gifts, you can encourage the customers subtly to endorse your brand.
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