Six Tips To Build A Perfect Tradeshow Swag Bag

Tradeshows offer a brilliant opportunity for marketers to connect with the fellow marketers and the B2C audience under the same roof. With over 1.83 million business events taking place in the US every year, these high profile business events make a great place for businesses to get noticed. Businesses often keep their tradeshow gift list a top secret to get an advantage over the competitors. It is an open secret that tradeshow swag has an important role in driving the footfalls at the tradeshow booths.

Setting up a perfect swag bag will keep your brand well ahead. Here are some great tips to fill the tradeshow bag and some popular handouts that should ideally go into it.

Choose a trendy tote bag

Custom bags make an average of 5,700 impressions. Start with a brilliantly colored tote bag that matches with your brand color or event theme to make it extra special. These reusable and well retained bags make a superb investment as the brand on these will continue to make impressions for a very long time even after the tradeshow gets over. Your attendees will love to carry these trendy bags during beach holidays, shopping days and game events. A stylish tote bag will generate a lot of interest wherever they go and that is what makes totes perfect branding tools.

1. Choose Trending Gifts
   Tech gifts are likely to be a rage for most events this year. Tech gadgets like power banks and cell phone accessories are something that people can use at the event, during travel and at home. Just think about the exposure that your brand will get on these custom gifts.
2. Choose Gifts That Match The Tastes Of Your Audience
   If you are participating in a tech tradeshow, obviously the best gifts are custom tech gifts like powerbanks or wireless speakers. Choose gifts that match the theme of the event and the crowd that it draws. Are you expecting a young crowd? Choose apparels, sunglasses or tech gifts as possible swag bag gift items.
3. Complement The Season
   It will be a cool option to choose custom gifts that complement the ongoing season. For instance if you are participating in a spring or summer event, swag items like sunscreen, wet wipes or sunglasses will make great gift choices. Customize these with your brand and message to give a personal touch.
4. Pricey Gifts For High Value Clients
   It will be a great idea to choose a high priced gift with a higher staying power for your high value clients. Wine chillers, watches or leather wallets are some of the many gift ideas to consider.
5. Food And Candies
   Before you seal the swag bag, do not forget to throw in some chocolates and goodies that will go a long way in making new connections and building existing relations and above all leave a lingering sweet impression in the minds of your recipients.

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