Ready, Steady, Go! Back To School Promotional Season is almost here

Back to school (BTS) market in US had hit an impressive $75.8 billion in the year 2016 and is expected to rake in more revenue this year. Retailers are expected to start their back to school marketing earlier this year with some campaigns taking off in early June to encourage the shoppers to start early.

Most shoppers might wait a bit to see the latest trends and popular choices among other kids before flashing their plastic. A smart marketing will go a long way in influencing the shopper’s decision making process and retailers are leaving nothing to chance in grabbing their attention. From enticing consumer offers and a selection of trending products coupled with the best prices ever, retailers will be playing all their trump cards this season.

Retailers are coming with attractive promotional gifts, email campaigns, and irresistible gift offers to woo the family crowd and to prompt them to make an early start, which will leave them sufficient time to finish their shopping and to spread their resources when they have a tight budget. Early BTS promotions will take off the load from customers and will help retailers make the most of the season.

We at ProImprint have also stocked up some of the best promotional gifts for the marketers that will give an impetus to their marketing. Here are some of the trending gift items that can be considered for your back to school promotional campaigns.

This year’s back to school custom gift trends are all about interesting patterns and colors. So, keep your eyes peeled to see the latest gift ideas that will literally make your competitors go green with envy! Get started right away.

Pens and pencil sets: Writing supplies have always been the most common in BTS custom gifts. Choose from a range of brilliant colors and patterns. If you want to reach out to small kids, novelty pens will be a good choice. Choose from various goofy and quirky models like  Googly-Eyed 4-Color Pen or Bend-A-Pen among countless other interesting models. These will put a smile on the little ones and will make your brand an interesting talking topic in their talkative circle.

Another interesting model to consider is this 6-Piece Colored Pencil Sets or the highly useful 4-In-1 Writing Set that consists of a mechanical pencil, Yellow highlighter and also 2 pens with Red and Black ink- all packed in a case.

Water bottles

Help the school kids stay well hydrated and fresh in the hot and sultry summer season when they are back to school and indulge in all their favorite outdoor sports. We have an interesting line up of custom plastic water bottles in a range of attractive colors and shapes.

20 Oz Cool Gear No Sweat BPA Free Sport Bottles will be a fabulous choice. Made of Tritan copolyester, these double wall water bottles will prevent sweat from forming on their palms and will keep the liquid cooler for a long time.

Round Pop-Top Bottles: Nobody can resist these attractive pop top bottle made up of durable Tritan Material. The easy carry handle and pop top sipper lid features will make it a favorite among kids. These impact and shatter resistant water bottles meet FDA requirements and are BPA free.

Drawstring bags

Kids love these colorful and casual bags that will make a perfect bag for sleep over, game day, library or weekend picnics. Customize these drawstring bags with your brand and message and these kids will turn into the smartest brand ambassadors you can ever think of!

Count down for back to school campaign has started already; be the proverbial early bird to get the worm and all the business leads! Rush your bulk orders for these promotional gifts and make your brand the favorite among the school going community.

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