Proven Trade Show Strategies To Make More Leads In 2024

Now that we are stepping into New Year, it is time for marketers to chart out  a trade show marketing plan for the whole year of 2024. Check out these trade show success strategies that work.

A  Pre-Mailer Campaign

Send out a pre mailer to your regular customers to create a buzz and pique interest in their minds. It will surely drive traffic  and make your event popular. Spread the word to let your customers attend the event without fail.  

Email Marketing Campaign

An email marketing campaign will indeed drive decent footfalls into your booth. Start this campaign a few weeks before the event . It will help everyone who may be interested in attending to make plans accordingly. Also, make sure to reveal a tempting teaser of the salient features that your booth has  to offer including promotional giveaways that people can expect to receive when they come by to check you out.

Fun Booth Games that Steal the Show

Likewise, interactive games and fun will keep the attendees stick to your booth for a longer time. It will even make them much more engaged with your business in a subtle way. Engagement with the crowd is indeed one of the biggest factors to make your trade show booth popular. Having a friendly team behind the table or an interesting collection of custom giveaways will only make your job half done. Creating an interactive experience will play a key role in drawing a crowd.

Fun Booth Games  draw a huge crowd.Think of interesting and engaging games like raffles  and attractive prizes for the fun contests. Every time they win a contest they will get a swag they will put your brand in their plain sight and create a positive impression in their mind. trivia games, draws, counting games or prize wheels make tried and tested crowd pullers.

The  attraction of getting the best prizes will surely convince people to play, if not just for the fun of the game. Promotional products leave the right type of impression, both in terms of effectiveness and affordability. So, more the prizes the merrier!

Not all attendees will end up as your prospects. Some people pop in to find what the excitement is all about. These people may be more into checking out the great services and products that your brand has to offer. Your long-term trade show strategy plan will make your brand that they turn to in the future.

However, some people will be seriously interested in your services and products. Make them feel appreciated by handing out top notch giveaways  like Bluetooth speakers, insulated tumblers and more  that will make your booth their talking topic.

Follow Up on Leads

Trade shows offer incredible networking opportunities. You can get valuable contact information from even casual visitors in lieu of some cool swag. It will give them a solid reason to remember your brand in future. Choose from a wide range of budget friendly handouts like webcam covers, pop sockets and earbuds that everyone will appreciate.

Lets be frank about it! The best trade show traffic builder ideas are the ones that allow everybody to have fun and feel involved. So, come up with some unique and creative ideas to make your booth stand out!

Need more inspiration? Browse our exclusive section of tradeshows for more tips on supplies and giveaways.