Proven Spring Marketing Ideas for Your Small Business
With spring at the door step, it is a great time for businesses to refresh their marketing strategies and explore new ideas for your small business that will keep your customer engagement blooming. Here are some fresh ideas to consider.
Add a fresh appeal to your social media presence
Celebrate the change of seasons while engaging your followers on your social media platforms by adopting appropriate changes. Follow a bright color scheme that complements the spring season. Use bright strokes of yellow, green and pink to create a positive and pleasant mood among the audience. Include tips on outdoor activities like camping or picnics to make it more informative for the users.
Incorporate tax season into your promotional strategy
Spring season also coincides with the tax season. With the National Tax Day falling on April 18, it will be a great choice for retailers to offer tips for customers on taxation and the best ways to spend tax refund money. You can offer incentives to attract shoppers to your business or offer discount on selected products. You can also celebrate Tax Day by waiving taxes on purchases in your store. It will help your customers to save money while the marketers can enhance their sales. Win-win
Email marketing
If you are looking for an effective and easy way to market these incentives to your existing clients, email marketing will be a great choice. You can even send newsletters or set up a new email template for the spring season to spread the word!
Promote spring season holidays
Spring season takes credit to a long list of holidays including popular and not so popular ones including St. Patrick’s Day, siblings day, April fool’s Day , World Book day and more. It will help businesses to spread awareness of these events while making their brand part of the spring fun
Host fun contests with prizes to win
Besides, nobody can resist fun contests in social media and the free gifts that these carry. For businesses, it is a fantastic way to encourage new customers to check out their business and engage the users with their brand. So, offer custom giveaways for those following, liking, and tagging your business page. It will set off word-of-mouth publicity.
Organize an outdoor event
The pleasant weather and sunshine will indeed make spring season a great time to explore outdoor events and activities. So, inspire people to spend time outside and get them engaged with the local community. Handing out custom giveaways like cooling towels, folding chairs, water bottles or sunscreen will obviously encourage them to learn about your business. These custom giveaways will also remain as tangible reminders of your brand for a long time even after the event.
Introduce new products and seasonal staples
Another great way to build excitement around your spring promotions is to bring out new products and spring season favorites . It will make your audience feel involved and invested throughout the entire process. From scented candles to lip balm and fitness bottles, you can choose for a wide range of custom giveaways. Add your logo, message and artwork on these items to make it unique.
Looking for more? Browse our exclusive range of Spring promotional giveaways that will offer a fresh twist to your branding.
