Proven Promotional Tips For 2022 Events

For a lot of American businesses, 2021 hasn’t  gone as planned.  So, the New Year will be a great time to explore new business strategies and to bounce back into business.

Why not put on your creative caps to plan some exciting campaigns to ensure a great start and lot of  brand visibility.

Plan a special for New Year campaign

New Year email campaigns, discount deals or social media contests will all be great ways to remind  your target audience about your brand and inspire them to make their first purchase of the year from you. If you have slated  a product launch for New Year, it will surely get more than its fair share of attention. So, plan something special for New Year that will truly leave your regular customers truly excited.

Themed promotions

It will be a smart strategy to plan themed promotions to complement some of the exciting events that are on card. For instance, February has some exciting days to look forward to including Super Bowl Sunday (February 13) and Valentine’s Day (February 14) among others. St. Patrick’s Day (March 17) is another major event to look out for in March. Inspire your employees to gear up in green to celebrate St Patrick’s day.

Think of themed custom giveaways that will go well with the theme to drive up the fun of the promotional event.  For instance, heart shaped giveaways like keychains or scented candles will make great Valentine ’s Day giveaways.

Likewise you can also host events and parties or distribute exciting promotional merchandise to honor these days. The bottom line is to associate your brand with these fun days to give your branding efforts a great impetus in 2022.

Video promotions

More businesses are turning to Instagram Reels and YouTube Shorts to capture the attention of their target audience. So, if you haven’t invested in video promotions so far, 2022 is the right time to start. Videos ensure 2nd-highest ROI and are next only to influencer marketing. So, plan short videos that will inspire and engage your audience with your brand in a subtle yet strong way.

Podcasts:

Podcasts have  indeed earned a niche in the marketing space. Come up with interesting topics for podcasts to make sure that your target audience is hooked easily.  Interesting podcasts will make your message better heard and  get shared across various social channels.

Social media campaign

Most businesses are already active and running campaigns on Facebook, Twitter, and Instagram. LinkedIn  is another high potential platform for businesses to connect with people they know and make new business connections. It will go a long way to project your brand as a thought leader in the industry.

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