Promotional Products That Can Easily Draw The Attention Of Senior Customers
As they say old age is second childhood! Both kids and aged people are hard to please and have their own sets of strong likes and dislikes. This is what makes the task of choosing custom gifts that may please the aged community a challenging task.
Today, seniors represent a huge share of the consumer market. It is likely to remain so as more baby boomers enter their senior years. Reports show that seniors have an average per capita income that’s 26% above the national average. Businesses can position their brands within this demographic to engage this high income audience group.
Many businesses have realized the spending potential of the senior market and are streaming their promotional activities to suit the tastes of this niche audience. When you are marketing your business to seniors, you need to have a memorable marketing campaign to develop trust in them and build brand recognition. Custom promotional items are the best way to do this.
Age is just a number
While planning your marketing campaign, make sure that it is tailored to match the thoughts and ideas that the elderly community may have about their life; rather than how society perceives them to feel. Do not consider physical age as your parameter while choosing custom gifts for senior customers. It is all about how old they actually feel and not how old they actually are!
Today, most senior citizens follow an active life style and maintain their quality of life by enjoying holidays, by taking gym memberships and more. So the custom products that you choose for them should align with their tastes and life style to effectively engage them with your brand.
Bags
Products like bags will make a great giveaway for retirees who maintain an active lifestyle. Whether it is a beach holiday, a picnic or a road trip, an ideal bag will make a great way to get started. Whether it is totes, duffels or backpacks, you can choose from a wide range of convenient models just about in every price rate. Make sure to keep your brand and message imprints subtle and classic so that it won’t stand out like a sore thumb much to the chagrin of the elderly users.
Games
Playing cards, Yo Yo and puzzles are some of the many fun and games to consider to cater to the leisure and entertainment of your audience. As some of these can be played in groups or solo, your brand will enjoy a great chance of being seen by many other people around.
Health and Wellness items
Proper medical care plays an important role in keeping them active and on their toes. Help them follow their medications without fail by handing out useful custom gifts like branded pill boxes that will keep the medications sorted for the week and make it easy for them to stick to the prescription schedule. It will make a reminder of good health and your brand message alike. Show that you care for their health with these handy items.
Gone are the days when senior citizens used to lead a stoic and sedentary life in their village homes post retirement. Today, many seniors follow life styles that are as rich and diverse as the younger generations. The key to choose promo products that will appease them would be to choose giveaways that match the active life styles of this growing segment of the population.
