Promotional Pens Make Great Marketing Swag for Small Businesses

Small businesses find marketing a tight rope walk because they have to pull off an interesting branding campaign without breaking their modest budget. This is where popular custom gifts like pens come to the bigger picture as it will put your brand right in front of potential customers for a longer period of time.

Here are some of the many ways custom pens will work for your brand

Your brand is never forgotten

Reports show that around 76% of people remember a brand on a promotional product and 60% will keep a custom gift that they get for two years. Highly functional custom gifts like pens are well retained, which means that you will get more value for your promotional dime because these branded pens will make consistent brand impressions for a long time without any repeat investment or effort.

Build relationships

Branded pens will make more people to do business with you by building relationships. Promotional items will go a long way in building trust between businesses and potential customers. Custom pens have one of the lowest costs per impressions, which will ensure assured ROI

A smarter alternative to business cards

In business events and tradeshows there can’t be a better way to introduce your brand than custom pens imprinted with your brand, contact details and message.  While business cards get discarded easily, custom pens will make a great way to keep your brand right in front of the audience for a long time. The best part is that these logo items will not just boost your brand image and popularity but will drive up your online marketing campaign as well because your recipients will surely be encouraged to visit your online stores when they see your web site url on these logo items.

Time tested business gifts that never fail

Custom pens are one of the very few promotional items from the analog world that has left its mark in the present robotic world.  You can use custom pens to create brand identity and build business. Everyone needs pens to write, scribble and doodle and your brand and message on these logo pens will get a lot of attention. Pens are available in various interesting models that range from classic to quirky and interesting, which makes it easy for you to choose a model that matches your  promotional needs and budget.

Ideal for all types of promotions

Light weight and compact, custom pens are well suited for all types of events like mailer campaigns, tradeshows and corporate events. The low cost advantage of custom pens will make it a great choice for fund raising events as well. Everyone will be happy to buy a highly useful pen and support the social cause for sure. The incredible popularity of custom pens will make sure that these powerful custom gifts are here to stay for a long time for sure. No matter whether you use it to create a brand identity, build trust and increase your business, these logo items will never fail to leave a positive impression in the minds of your audience.

Have you used custom pens in your promotions?  Was it successful? Do let us know your experiences at our facebook page.